Wednesday, October 1, 2014

Facebook Introduces Profile Completion Bar

In a move to further increase the site’s marketability, Facebook now has a profile completion bar. The bar, which can be found in the top right corner of the About tab on the user’s Timeline, displays the percentage completion of the user’s profile page.


The information displayed on a profile page informs Facebook marketers of potential targeting options. For example, last year Facebook users were asked “which city do you live in?”, the answer allowing businesses operating in the same area to target them specifically.

Both LinkedIn and Google+ already have percentage completion bars on their profile pages. Facebook’s introduction of their own completion bar comes days after they began trialling a new Collections feature, which displays many similarities to Pinterest.

Both the percentage bar and the Collections feature are believed to be moves by Facebook to increase their online marketing revenue.

Do you think Facebook Collections and the new percentage bar are good ideas?

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Will Sigsworth, Content Writer


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