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Thursday, August 28, 2014

How to Get Backlinks for My Site

Gaining authority with backlinks? Don't know where to start?
Building trust is the crucial step in establishing a profitable business on the internet. Websites are powerful marketing tools and having a professional-looking authority website is the first step in achieving credibility and portraying a professional image online.
Updating the website content regularly is the key to achieve authority and get higher rankings on the search engine result page (SERP). There are various SEO strategies to boost this process and help increase the visibility of your website in search queries. Placing high-quality relevant backlinks is one of them.
Backlinking has been abused in the past up to a great extent and has resulted in the "Big G" tightening up irrelevant and automated backlinking. The blackhat backlinking involved getting thousands of backlinks from specially designed systems and software within matter of minutes. Thankfully, those days have gone, but don't get me wrong backlinks still have value and particularly help websites "keep good friends," enhancing relevance, value, and identity.
Backlinks are incoming links from one website to another. Greater the number of backlinks pointing back to your site greater the number of people coming to your site. Irrespective of rankings, this will help in huge traffic generation, on your website, over time and, in turn,will steadily increase the number of potential customers for your products and services.

How to Get Backlinks
Top 5 strategies of getting high-quality relevant backlinks are discussed below:
  • Article Directories
  • YouTube Videos
  • Be a Guest Author
  • Comment Posting
  • Yahoo Q and A Sessions
 
Article Directories
Article directories are huge-traffic websites that allow you to submit your unique, high-quality, engaging articles to the directory. These directories give you immense exposure by allowing you to embed your website link in the signature line or in the resource box at the end of the article.
It will be beneficial if you post articles related to your niche, so that you can convince the readers with your expertise of the subject and gain credibility about your business.

 
YouTube Videos
Videos provide instant information in an engaging and interactive way. Submit high-quality appealing videos of your products and services either real, animated, or, in the form of, simple power point presentations to YouTube with your site's URL in the description field.
Be a Guest Author
Identify top-class huge-traffic websites related to your niche through online research. Contact the webmasters and ask them if you can write articles for them with your business URL embedded at the end of the article.


Posting Comments
Posting relevant comments, with your site link embedded, to posts and blogs of high-quality huge-traffic websites will not only flaunt your expertise about your niche but also helps in establishing trust among visitors.
Yahoo Q and A Sessions
Open a Yahoo answer account and use your expertise and strength to answer queries related to your niche. Don't forget to mention your site's URL in your answers. Your informative answers will convince people to know more about you and your business.

Besides this, social media platforms, social bookmarking sites, RSS directories, online discussion forums, etc., can also be utilized for link building purposes. All of these link-building exercises require you to be informative and responsible for all your statements, posts, and articles, and the backlinks they generate should be valuable and relevant with relevant anchor text (the descriptive label of the hyperlink) to gain credibility. Irrelevant backlinks will have null or opposite effects on the SEO as well as on traffic generation.
Be wise, develop good backlinks, and be in "good circles."

Article Source: http://EzineArticles.com/?expert=Mariyam_B_Hasnain

Friday, August 22, 2014

10 Ways To Empower Your Online Business Using Social Media

Learn About Your Target Audience
If you want to know more about people who may be potential customers for your business, social

media is a great way to learn that type of information. Because people share so much information through social platforms on a daily basis, all you need is a tool that can help you monitor and analyze the information that's most relevant to your business.
Target the Right Audience
Not only is social media an excellent tool for gaining insight into your audience, but it can also enable you to directly interact with that audience.
Find New Customers
When it comes to sharing content, you want what you post to get as much exposure as possible throughout your target audience. But just because your target audience is likely wider than strictly potential customers doesn't mean that social media is only for marketing. One reason so many companies are onboard with it for business purposes is because it's possible to generate quality leads directly through social media.
Reduce the Cost of Lead Generation
While social media probably isn't the only option you want to use for lead generation, given the fact that it's very cost effective, it should be a main component of your overall strategy for generating new leads.
Get Instant Feedback
One of the great things about using social media for business is if you want to get candid feedback for a new product or any other topic, you can start collecting reactions from your target demographic in a matter of minutes.
Stay Ahead of Competitors
As you start formalizing a strategy for your business, be sure to include competitive research. By monitoring your competitors, as well as your industry as a whole, you'll be able to find many opportunities to stay ahead of the curve.
Increase Website Traffic
Social media for business efforts shouldn't exist in a bubble. Since platforms like Facebook and Twitter are designed for sharing, that's exactly what you should do with the content you create for your website.
Give Content the Exposure It Deserves
As mentioned in the last point, social sites can help you drive traffic directly to new blog posts and other content. Additionally, there have been multiple experiments that show when content gets attention, it ends up ranking better for relevant terms in Google.
Provide Customer Support
Thanks to the instant nature of social media, it can be a great tool for providing very fast support to customers.
Build An Even Stronger Brand
By implementing a marketing strategy, you'll be able to continually increase brand awareness for your business.

Article Source:http://ezinearticles.com/?10-Ways-To-Empower-Your-Online-Business-Using-Social-Media&id=8680986

Monday, August 18, 2014

Don't Just Use Twitter for Business, Target the Right Audience

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1. Use the search function. This is one of the best ways to find your target audience, as it gives you the chance to pinpoint people and companies in the same industry as you. Best yet, it only takes a couple seconds to get started.


2. Assess your competition. Who is your competition following? Who are their followers? If you answer these two questions, you will soon have a better idea of where to start. Not only does this allow you to target an interested audience, but it gives you insight into what your competitors are doing, which will allow you to tweak your approach to achieve greater results.

3. Search local. When searching for a particular keyword, such as pizza joints, you have the option to do so "everywhere" or "near you." For those who want to target a local audience, this is one of the best ways to narrow your options. Why market your brand to those outside of your target area? This can be a waste of both time and money. Using Twitter for business continues to grow in popularity, with more and more companies coming to realize that it provides a variety of benefits. Your first thought may be to jump in headfirst, tweeting as much as you can and connecting with anybody possible.While this is a good start for most, don't wait too long before you narrow your focus and begin to target the appropriate audience.

Article Source: http://EzineArticles.com/?expert=Peg_McDermott