tag:blogger.com,1999:blog-3094087632165591942024-03-13T10:16:32.633-07:00Building Your Business With Social MediaSocial Media Methods By Rosemary SmithAnonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.comBlogger94125tag:blogger.com,1999:blog-309408763216559194.post-24619666886554623792015-12-01T02:20:00.002-08:002015-12-01T02:20:40.940-08:00How to Secure Your Social Media AccountsSocial networking sites continue to be widely
used by private individuals and organizations today. They also get
updated every now and then the reason why users need to update their
security settings on their preferred platforms on a regular basis.<br />
Apart
from changing passwords, there are now tools you can use to protect
social and other online accounts whether you're using a computer or
mobile device. Here are some of them you can use.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<strong><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhOLYZUemzKE5ShC0yqtentgi1vZte8uJzHxVc1n8y56zpX2Jxm-MiFuvQGG2iQwKdcK8TMlC0NC8rMg3kbSb_p6roOBc2qsr5so7O3giYrW17v9KcFQx1_FobqN8qUS7aVipnHhQRXg/s1600/SafeWalletLogo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhOLYZUemzKE5ShC0yqtentgi1vZte8uJzHxVc1n8y56zpX2Jxm-MiFuvQGG2iQwKdcK8TMlC0NC8rMg3kbSb_p6roOBc2qsr5so7O3giYrW17v9KcFQx1_FobqN8qUS7aVipnHhQRXg/s200/SafeWalletLogo.png" width="200" /></a></strong></div>
<br />
<strong>Intrusion Detection System</strong><br />
Installing
an intrusion detection system is recommended particularly for mobile
devices. This app can effectively detect suspicious activity and
unauthorized access to your various accounts online.<br />
The LogDog
app for Android is one such system that keeps watch of your online
accounts round the clock. It alerts users every time somebody attempts
to access one of your accounts. Currently, the app works with Facebook,
Gmail, Yahoo!, Dropbox and Evernote among others. More social platforms
will be added in the future.<br />
<br />
<strong>Password Manager</strong><br />
While
you already have passwords for your different social accounts, using a
password manager is a must for better protection. Use LastPass or
1Password which helps ensure online security and does not even require
you to log in to your accounts every time. These apps features a random
password generator that enables social media users to come up with
strong and secure passwords when they register to new sites.<br />
LastPass
works on Android and iOS devices. It can also be downloaded as a
browser extension for use on Windows or Mac OS. 1Password, on the other
hand, is available for Android, iOS, Windows and Mac OS.<br />
<strong></strong><br />
<br />
<strong>Social Media Management System</strong><br />
A
social media management system will help you manage access to your
personal or company's social accounts. This tool works by giving
employees or team collaborators access to your social accounts without
providing sensitive information about your account.<br />
Examples of this are
Hootsuite and SproutSocial.<br />
If you have an IT staff managing your
social accounts, it is a good idea to let them regularly change your
passwords to prevent unauthorized access.<br />
On Facebook, you can use
the Login Approval feature. It helps control access to your Facebook
page and will prompt your page admins to enter a special security code
every time they access your page whether using a computer, a new browser
or mobile device.<br />
<br />
<strong>Manage Privacy Settings</strong><br />
Be
sure to learn how to adjust your default privacy settings on every
social networking site.<br />
<a href="https://www.blogger.com/null" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="161" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGToEW5XEQjBiBnjOE7UQmJ6Vg65FW51adKrcECn6T2burY7tMkfaeM_YdXUFQYhqVFOswq5FOmpkhQikrlB8W0j0Yhi-Xf60Xi1eK6r7QEMjsx1PAsmK1uyDMIwOs6QYC23QUU5IdxA/s200/softwarepiracy.jpg" width="200" /></a> Be particular about permissions as it will help
you control the people who can see and comment on your posts. This
applies to Facebook, Twitter, Instagram and Pinterest.<br />
<br />
<br />
<strong>Install Antivirus Software</strong><br />
An
antivirus software on your computer and mobile devices should also not
be taken for granted. It will protect you against malware, viruses and
other online threats. There are many of this type to choose from today.<br />
But
take note that it's not enough to simply install them because you also
need to update them regularly to keep up with the latest threats.<br />
<br />
<div id="article-resource">
Wendy Chamberlain is the founder of <a href="https://www.blogger.com/null" rel="nofollow" target="_blank">http://www.savvywebwomen.com</a>
and creator of the Savvy Online Engagement Blog - the information
packed resource that shows business owners and entrepreneurs how to use
online strategies to connect with key stakeholders, influence decision
makers and be seen as a thought leader, all via the use of social media.
To receive your FREE Special Report and how-to articles to expand your
Online Engagement toolkit, visit <a href="https://www.blogger.com/null" rel="nofollow" target="_blank">http://www.wendymoore.net</a>.<br />
</div>
Article Source:
http://EzineArticles.com/expert/Wendy_Chamberlain/200434
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Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-706331262446421802015-10-03T05:28:00.000-07:002015-10-03T05:28:00.653-07:00Social Media Optimization Through FacebookToday is a digital age as yesterday was an analogue one."<br />
<br />
The
above sentence is absolutely true in the sense that everything today is
governed digitally, be it information or communication. We are heavily
dependent on technology. One such dependence is on Internet which is a
common application these days.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5DRfjZe3-mWBlnGkTCt-BFgz9_Omml1bXgmNCWQAuuXINyNqrhPUZ3xHHY_7URj2AQQuyu0B_xEFS1aFcTprR828PlJgPPv87VMgQ9bdSdxdcCX_G2VMWUjXYnFHkTdjOStSl7S5gug/s1600/fb2+.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="119" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5DRfjZe3-mWBlnGkTCt-BFgz9_Omml1bXgmNCWQAuuXINyNqrhPUZ3xHHY_7URj2AQQuyu0B_xEFS1aFcTprR828PlJgPPv87VMgQ9bdSdxdcCX_G2VMWUjXYnFHkTdjOStSl7S5gug/s320/fb2+.jpg" width="320" /></a></div>
<br />
With multiple companies at the
scene, promotion is very important. It can be done online (Internet)
through social networks. The most popular of the social networks is
Facebook. Promoting through Facebook is a common social media marketing
technique. But with so many start-ups and companies, how can you market
your company better?<br />
<br />
Social Media Optimization (SMO)<br />
<br />
Optimizing
your website content in terms of sharing across social media platforms
is a precise task of SMO. It is an efficient approach for improving your
brand value. Its smart use will lead to a heavy traffic flow to your
website or page.<br />
<br />
Through Facebook<br />
<br />
Facebook has some
excellent features and over 200 million visitors per day. You should
know the proper tricks in order to get an edge over your competitors.<br />
<br />
Here are some tips:<br />
<br />
Create a Facebook page<br />
This
is the first step of marketing. While creating a page make sure to
choose the correct page type for e.g. if you are a band then choose
"Music/Artist" or if you are an education portal then choose
"Education".<br />
Genuine Look<br />
The page should look genuine and exclusive as watching new content excites and interests audience.<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXADrE7kMJAHw7xZJpnKSUMoD3py7uDn8eMgRYtCafeuQAfWUQLqDogNdyuCAjzrXaJwSefKo0My8_bjscP5vyGbX9z8EQteY6F9wfjv8a8N0ND4PLWNEV66F-DIINedcCGqT7akXOIA/s1600/bizwom.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXADrE7kMJAHw7xZJpnKSUMoD3py7uDn8eMgRYtCafeuQAfWUQLqDogNdyuCAjzrXaJwSefKo0My8_bjscP5vyGbX9z8EQteY6F9wfjv8a8N0ND4PLWNEV66F-DIINedcCGqT7akXOIA/s200/bizwom.jpg" width="133" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
Best Configuration<br />
<br />
The
little details mean the most. In the "Edit Info" section you have to
fill multiple details like: location, about, short overview about your
company, your aim/goal, an email-id, your website URL and finally a
phone number. This ensures your originality and leaves a good
impression.<br />
<br />
Consistency<br />
<br />
Continuously update your posts,
share links, and upload media. This helps in keeping a steady audience
flow and if the posts are great then Bingo! You have got your loyal set
of followers.<br />
Beware of Services offering fans<br />
<br />
Do not buy
services offering fans to artificially increase your fans as most of
these fans are not real people. Having such fan following will lead to
false growth of your company and destabilize your marketing strategies.<br />
<br />
Always Engage<br />
<br />
You
will lose audience if you do not engage with them. Always reply to
comments, posts and questions for your customers to have a positive
feedback of you.<br />
<br />
Its Content Marketing<br />
<br />
Make sure to use the
best words in the crispiest manner possible. After all it is a mode of
communication between you and your fans & represents your views. Use
brand hashtags if and when possible like #Pepsi or #Nike.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlgPjdPWcOzL0cLD5tv5SrCm7vHtmaeIxvF2NG3Jptyv02h6l-zf-jYIVAsR3ZxhhUDovMmD07JIIo9m4ptuUdC4cWQSewGY5y_bIZbecNQ634q_xiLxJ5EGyoW667lNFS1OmUROEtFg/s1600/CONTENTCURATION.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlgPjdPWcOzL0cLD5tv5SrCm7vHtmaeIxvF2NG3Jptyv02h6l-zf-jYIVAsR3ZxhhUDovMmD07JIIo9m4ptuUdC4cWQSewGY5y_bIZbecNQ634q_xiLxJ5EGyoW667lNFS1OmUROEtFg/s320/CONTENTCURATION.JPG" width="320" /></a></div>
<br />
<br />
Following
these steps will definitely increase your traffic and ensure you a
stable course of fans. And remember, if all hopes are lost then your
creativity hasn't. Use the best of your brain and technology
consciousness to maintain your lead above the others.<br />
<br />
<div id="article-resource">
For effective SMO, including Facebook Marketing, that includes
the creation of brand Pages, designing of Cover Photos & Profile
Photos by professional Graphic Designers, posting of carefully selected
content and Facebook Advertising, get in touch with Futuristic
Simplified Computing Private Limited! http://www.fsc.co.in/<br />
</div>
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Article Source: http://EzineArticles.com/9178991</div>
Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-40670826249804705282015-09-30T04:42:00.000-07:002015-09-30T05:16:57.437-07:00Facebook Vs Google: Which Social Media Platform Has The Better Impact On Business?<div id="article-body">
<div id="article-content">
Internet plays a big role in today's business. Any kind of
business can get benefitted with the vast possibilities in the global
world. With the globalization in the e-marketing world, any business can
use the power of the internet today. There are many mediums where one
can successfully promote their business for the better prospects and
more profits. Though these platforms are very user-friendly, it requires
some amount of ability to understand and use the right platform.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtn39ns4UJJh3hY2YiNMsAVl8mNo9BRmVw-PpnYtkQ_zqqvyVk2Ff95P0cRMLDgHfx1u5_uWo5JG3u36efxTaGNC42cTTh7U1tInqnF4aJQ3Ym129qJhuta_BuOu919CvSU5CknReVcg/s1600/shareicon.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtn39ns4UJJh3hY2YiNMsAVl8mNo9BRmVw-PpnYtkQ_zqqvyVk2Ff95P0cRMLDgHfx1u5_uWo5JG3u36efxTaGNC42cTTh7U1tInqnF4aJQ3Ym129qJhuta_BuOu919CvSU5CknReVcg/s1600/shareicon.jpg" /></a></div>
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<br />
Among
all, Facebook and Google have taken their places by offering various
features and facilities to its users. Since the beginning of their
journey, both Facebook and Google have been tough competitors. As the
battle of them rages on, it can often be difficult for many advertisers
to choose where they should put their focus on. Though it is right that
advertising or creating a brand value on Facebook has some unique
advantages, but it requires a different approach than advertising on
Google Ad-Words.<br />
<br />
<b><i>Facebook or Google?</i></b><br />
Basically,
on a neutral view, one should start their business tactics on both
Facebook and Google. If you want to run a successful business, then you
have to approach your business through all the possible platforms. There
are some similarities in advertising on both platforms, as well as some
major differences.<br />
<br />
<b>SIMILARITIES:</b><br />
· Both
platforms have a real and massive potential audience. You will be able
to reach many people at a time while using these features.<br />
· Both are primarily PPC ADVERTISING channels. They will charge you, while you are trying to advertise through the platforms.<br />
·
Though both focus on the PAID ADVERTISING MODELS, but they also offer
some free online marketing tools. You can make use of the Facebook Fan
Page features on Facebook, while on Google, you can check out Google+
business pages. Both of these pages give the same specification. These
pages do not need the users to pay. Even though these pages are free,
they still work as great venues for promoting any brand, as well as new
products.<br />
· You just need to understand the purpose. Just think
about the purpose carefully prior to promoting any product or before
creating a brand value.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNbyor_WznPPBT-COcR-A9J5FK5js-PV2QvOeMJEf2jwTdbg_RNzqmGN_KOC5oHJcndnwBLMr-WVq8DqImCtX-jlRswLlF65O6e3bUEh9yFQJ5U-YE6iEIPEP3ksboala0bsy5CBsL7A/s1600/Google.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNbyor_WznPPBT-COcR-A9J5FK5js-PV2QvOeMJEf2jwTdbg_RNzqmGN_KOC5oHJcndnwBLMr-WVq8DqImCtX-jlRswLlF65O6e3bUEh9yFQJ5U-YE6iEIPEP3ksboala0bsy5CBsL7A/s200/Google.jpg" width="125" /></a><br />
<br />
<br />
<b>DIFFERENCES:</b><br />
·
Facebook usually provides a long-term session than a normal Google
search session. It helps a user to build brand awareness. That is the
reason most of the users prefer Facebook for sending a specific message
than Google<br />
· Facebook allows its advertisers some unique features
like targeting a particular group. One can easily target an interested
audience through this platform.<br />
· While Facebook provides some
traditional ad displays, Google ads offer a different approach in
advertising options such as the Google Display Network. It offers
GEO-TAGGING and other more features and functions.<br />
There are many
researches that show that Google is the better choice for display
advertising. It has a superior CPC performance, improved ad targeting
options. Besides these, it has an enormous array of ad formats as well
that Facebook lacks. So, for a startup business, it is best to try both
and discover which fits best with your brands.<br />
<br />
<b>WHY GOOGLE+ CREATES MORE VALUE?</b><br />
·
Facebook has the benefit in terms of familiar data about preferred
movies, books, TV shows and more for advertisers to use while Google
plans on providing Facebook a run for its money with Google+.<br />
Google
allows its users to collect more personal user data, and with users
remaining logged in to their account as they check email, use Google+,
and surf the web. A recent research expected that the user data of
Google will soon surmount Facebook in terms of Value.<br />
· Google has
a unique feature that is not available in Facebook and it is its search
feature. One can avail the benefit when it comes to web searches.
Basically, Google is known for its search feature and regarded as the
SEARCH GIANT. Besides these, the AdWords is the ideal venue for business
looking to drive clicks and conversions for specific products. While
Google often has a specific intent in mind, Facebook allows its users to
simply hang out and chat with friends.<br />
· Basically, Facebook
provides any business a unique way to connect with its users on the
social, more personal level and in intimate and friendly space. But
people with a need of a more specific need like making a purchase take
the help of Google.<br />
· A more interesting fact is that, Facebook's
CLICK-THROUGH-RATES are as much as 1000 times lower than Google Campaign
with the same intent.<br />
<br />
<b>VALUE OF GOOGLE REMARKING:</b><br />
This
is known as one of the powerful advertising options that Facebook does
not offer. It is known as targeting. It involves showing ads to users
based on their past web activity on your website. Generally, it is a
great feature that allows its advertisers to follow the users and show
ads to them throughout the Google's Large Network of partner sites.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs2EZOyEZRea9UvqwDel4CUPnX4gKQSnPJ8X0hmWdhOeNk3p9XGt-XApsdcVOALXV1PxRDTwLGIPypEtOGDodJEx1wpTUEinzPfjXHL13v6DJf7t4O8U57BxD3iyqs-mitHsLaUcYrXg/s1600/hangout.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs2EZOyEZRea9UvqwDel4CUPnX4gKQSnPJ8X0hmWdhOeNk3p9XGt-XApsdcVOALXV1PxRDTwLGIPypEtOGDodJEx1wpTUEinzPfjXHL13v6DJf7t4O8U57BxD3iyqs-mitHsLaUcYrXg/s1600/hangout.jpg" /></a></div>
<b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNbyor_WznPPBT-COcR-A9J5FK5js-PV2QvOeMJEf2jwTdbg_RNzqmGN_KOC5oHJcndnwBLMr-WVq8DqImCtX-jlRswLlF65O6e3bUEh9yFQJ5U-YE6iEIPEP3ksboala0bsy5CBsL7A/s1600/Google.jpg" style="margin-left: 1em; margin-right: 1em;"></a>TRAFFIC:</b><br />
Traffic
is another important feature. It is capable of growing your brand's
popularity as well. Facebook usually tends to get more traffic than <a href="https://www.blogger.com/null" rel="nofollow" target="_blank">Google+</a>, but Google is a medium that uses its focus on when it comes to drive traffic to your business.<br />
<br />
<b>PRIVACY CONCERNS:</b><br />
Privacy
is becoming a growing issue for internet users day by day. Facebook has
long been threatened for changing users' default privacy settings. So,
in Facebook, user shares more private information than earlier. But,
Google has not fared better. It receives heavy criticism for combining
the separate privacy policies for each of Google's services into one,
all-inclusive new Google Privacy Policy.<br />
<br />
<b>CONCLUSION:</b><br />
Any
business that wants to take the advantage of developing brand awareness
and developing messages for the specific niche interest should target
Facebook. But Google is the venue for focusing on advertising. You
probably know that Google has a range of advertising features and many
options, it can give you more specific results.<br />
<br /></div>
<div id="article-resource">
This article was written by Chandrani Jena. Go to <a href="https://www.blogger.com/null" rel="nofollow" target="_blank">http://weavers-web.com/digital-marketing/</a> to learn more about Social Media tools.<br />
<br /></div>
<br /></div>
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Article Source: http://EzineArticles.com/9178610</div>
Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com3tag:blogger.com,1999:blog-309408763216559194.post-84866619892527570592015-08-27T05:13:00.000-07:002015-08-27T05:13:00.123-07:00New Pinterest Tutorial <iframe width="560" height="315" src="https://www.youtube.com/embed/Lia0HR_duJU" frameborder="0" allowfullscreen></iframe>Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-16277302251758321242015-08-25T05:05:00.000-07:002015-08-25T05:05:00.171-07:00How to Get Started With Pinterest Promoted Pins<div id="article-body">
<div id="article-content">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3Lbim6QUiuPgpQgA2CYDWJsCBhFyAqR9FvRZRtE9LnA8ZxSG0lxvJO3vKBlGUZxnpER-_RHSv1J9r_9bdcrSi9pKW9FW8gy7uxZjCkGAOZEcdv4vtjd9wSEjDOavBRfUIMC9CR4Fd4g/s1600/socPinterest.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3Lbim6QUiuPgpQgA2CYDWJsCBhFyAqR9FvRZRtE9LnA8ZxSG0lxvJO3vKBlGUZxnpER-_RHSv1J9r_9bdcrSi9pKW9FW8gy7uxZjCkGAOZEcdv4vtjd9wSEjDOavBRfUIMC9CR4Fd4g/s1600/socPinterest.jpg" /></a></div>
Of all the new social media channels out there, Pinterest has
certainly grown into one of the most important ones for business
marketing. Its visually-charged platform makes the most of what today's
user looks for in a social network and gives brands a place to connect
with followers through great images. Now, businesses can strengthen
their reach with the use of Pinterest Promoted Pins.<br />
<br />
Pinterest has
almost 50 million individual users. Nowhere near the extreme numbers
that are seen on Facebook and Twitter, but still a substantial number of
potential fans for your brand. You can also expect a higher and more
quality level of engagement from the type of people who use Pinterest.<br />
<br />
Recently,
Pinterest has been trying out Promoted Pins. This is a paid advertising
option for brands that want to get more exposure. Promoted Pins are
based on the cost-per-click model. You can set the daily budget limit
for a set time period to better manage your costs.<br />
<br />
Want to know how you can get started with Pinterest Promoted Pins? Here is what you need to know:<br />
<br />
<b>Apply for a Pinterest business account</b><br />
<br />
Before
you can use Promoted Pins, you must be approved to set up a business
account. You must have a business account in order to gain access to the
advertising functions as well as analytics.<br />
<br />
It can take several
weeks for approval, so be patient. It is good that the social network is
more selective about approvals because it ensures a quality experience
for users.<br />
<br />
You will have to confirm your brand website and link to
your Pinterest account by pasting a snippet of code to your site's
index.HTML page.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKbhSXKlPELyk0K3ruBPutriAf7Xile1zRNqKVIKYUj1bAVVAx2C1RA7XdU-988WOzVt8m5PU0fjpsQSxkVWj-xnMoF9y6u0Wijeur_9qclY407uJ6OnJwF8gBsa9kfw0E-mf4qP_0iw/s1600/socContent.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKbhSXKlPELyk0K3ruBPutriAf7Xile1zRNqKVIKYUj1bAVVAx2C1RA7XdU-988WOzVt8m5PU0fjpsQSxkVWj-xnMoF9y6u0Wijeur_9qclY407uJ6OnJwF8gBsa9kfw0E-mf4qP_0iw/s1600/socContent.jpg" /></a>Once you have this complete, your pins will now include a call-to-action button that will link to your website.<b> </b><br />
<br />
<b>Create appealing content</b><br />
<br />
Pinterest
relies on great visual content. Make sure that you are setting stunning
images that will catch users' eyes as they are scrolling through the
thousands of other images on the page.<br />
<br />
Organize your pins into
related boards. Focus on the interests of your target audience. Keep
track of what types of images work best and see the highest levels of
engagement.<br />
<br />
When you create your boards, make sure you choose a
name and description that will jump out at your audience and play to
their interests. Include keywords in your descriptions to make them easy
to find in a search.<br />
<br />
Invite others to be contributors on your
boards. This will help you create a larger following from other
marketers and social influencers.<br />
<br />
<b>Boost results with promoted pins</b><br />
<br />
Once
you are in the swing of things and have a few different boards with
visual content, you can start using the Promoted Pins to push your
content farther. Choose from the pins that are seeing the most
engagement when picking your first promoted pins.<br />
<br />
To see what your
best pins have been so far, check the Pinterest Analytics dashboard. A
Promoted Pin must be created from an existing pin. You cannot make a pin
just for promotion. This is to ensure that marketers are promoting
genuine content instead of advertising copy.<br />
<br />
Promoted Pins cannot
have pricing information or calls-to-action. Content must not be
profane. No nudity, alcohol, or anything considered shocking and
disturbing. You can only include one hash tag in the Promoted Pin
description.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiV8m3-vLZv5GdYvVk_Gg9NQL-gHzaBSuB09XqTn1A_RYvwR7n271ddTis5wxAeMdG0tDj9mUp7621gSba0thlolqn89WGggnldDd2XK0-kWeHOXzjMqJWSXVfU8nl0DqOJZZWQQDYMQ/s1600/socworldhand.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiV8m3-vLZv5GdYvVk_Gg9NQL-gHzaBSuB09XqTn1A_RYvwR7n271ddTis5wxAeMdG0tDj9mUp7621gSba0thlolqn89WGggnldDd2XK0-kWeHOXzjMqJWSXVfU8nl0DqOJZZWQQDYMQ/s320/socworldhand.jpg" width="320" /></a><br />
After you decide on the best pin for promotion on the Pinterest Ads page, just hover over the image and click "promote." Once
you choose to promote a pin, you then have to select your target
audience and set key terms so that you make sure your pin is being seen
by those you want to reach the most.<br />
<br />
Using the Pinterest Promoted
Pin feature is a great way to get your brand out there for a broader
audience to discover. It makes the most out a popular social media
platform using your visual content.<br />
Have you tried the Promoted Pins feature yet?<br />
<br /></div>
<div id="article-resource">
Dawn Pigoni of Be Social Worldwide is a certified online
marketing specialist and a virtual assistant. Dawn offers superb online
networking, marketing and bookmarking to WAHMs, Small Business Owners,
Internet and Affiliate Marketers, and Coaches who desire to bring
stunning internet presence through online networking to their
businesses. Get Dawn's free report, Social Networking today & see how she can assist you with being Social Worldwide!</div>
<a href="http://ezinearticles.com/?expert=Dawn_Pigoni"></a>
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Article Source: http://EzineArticles.com/9134721</div>
Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-78538585505499100022015-08-22T20:28:00.003-07:002015-08-22T20:42:57.324-07:00How to Master the Art of Tweeting<div id="article-body">
<div id="article-content">
Any person who has not been living under a rock for the past nine
years has surely heard about Twitter. In fact, there are only very few
active internet users today who do not have a Twitter account. This
social media following is there best there is in its category that any
sensible marketer could not afford to ignore it. However, doing
marketing on social media platforms such as Twitter is not an easy task.<br />
<br />
First
imagine yourself as a regular Twitter user, someone who uses a personal
account. Then imagine you are following a lot of people and some of
them just tweet and tweet about advertisements and links to whatever
they are promoting. For sure you would get annoyed at the spam on your
timeline. So what would you do? Unfollow them, right. That's the only
way. So if you are a dedicated marketer, would you want the same thing
to happen to you? If not, then here is a guide how to not only be
effective but more importantly, successful, in what you are doing.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwxY3TOntnpLrZcU8pm47REFsRMXgc02XlbqffLlB-dy3Xk4Q1JtujeMYsrdjxBZ4-3cACzpbvnVY25BvxHPL0Z54_xZscXJ9MlYyzweLDxpkNy1c2EvS0QvBQ4WXpC9eXlzDq8fqjSQ/s1600/twitterlogo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="131" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwxY3TOntnpLrZcU8pm47REFsRMXgc02XlbqffLlB-dy3Xk4Q1JtujeMYsrdjxBZ4-3cACzpbvnVY25BvxHPL0Z54_xZscXJ9MlYyzweLDxpkNy1c2EvS0QvBQ4WXpC9eXlzDq8fqjSQ/s200/twitterlogo.jpg" width="200" /></a></div>
The
first thing you have to do is make an account with a name and username
that you yourself can trust. There are many Twitter handler names today
that just don't make sense. Next, put a decent picture which is
favorably related to what you want to achieve on Twitter. After you have
your account set-up, it's time to study the platform. As a marketer on
Twitter, you have to understand the nature of this social network. You
can do this by just observing what is going on or you can further your
knowledge by doing some readings online. But if you are already adept at
using it then all the better. Next you must attract followers who would
be your audience. Now what a newbie would do is follow tons of people
all at once. That might be a problem for several reasons: you will not
gain people's trust that way, you can be reported and Twitter can ban
you from following people for a considerable amount of time which might
impede your plans. So what should you do to gain followers? The easiest
thing you could do is to invite those email contacts. You know most of
them and most may already have Twitter accounts. So through this, you
can already have initial followers. Then to make sure you are doing the
right thing, pinpoint your main competitors and study their accounts.
What are they doing right? Is there anything they are doing wrong? If
you think there are lapses then this is your chance to do better and
increase the chances of getting followed. For example, if there are
unanswered questions that you have the answers to then maybe you can do
better than them. The next step is to link your Twitter account with
other social networking accounts you have such as Facebook, Google+ and
LinkedIn. This way, you can attract more followers.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzMR-IGgNS7C_rkDclG_ZIjs-knedKZFuN5bFP9Aki0MvXvs85qCviqiNcql_HcosniJglcZpVHbfZqFXaAzTs09OV8i7M8YLsedmdFRaIWcDQFeg10ITwYwQ7Zz_3Z5dl89UaVerqxw/s1600/TWITIMAGE.JPG" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzMR-IGgNS7C_rkDclG_ZIjs-knedKZFuN5bFP9Aki0MvXvs85qCviqiNcql_HcosniJglcZpVHbfZqFXaAzTs09OV8i7M8YLsedmdFRaIWcDQFeg10ITwYwQ7Zz_3Z5dl89UaVerqxw/s320/TWITIMAGE.JPG" width="320" /></a><br />
<br />
The most
important part in establishing a reputable marketing profile on Twitter
is content. As you already know, Twitter only allows 140 characters so
you have to use it wisely. When people know that you post good stuff on
your profile, they will follow you just to see your interesting posts.
However, the content on your Tweet is a big factor. Posting random links
just won't cut it. Different types of content include links to what you
are marketing and content from other sites with engaging text. Another
one is Tweets containing inspirational quotes. People just love good and
relat<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzMR-IGgNS7C_rkDclG_ZIjs-knedKZFuN5bFP9Aki0MvXvs85qCviqiNcql_HcosniJglcZpVHbfZqFXaAzTs09OV8i7M8YLsedmdFRaIWcDQFeg10ITwYwQ7Zz_3Z5dl89UaVerqxw/s1600/TWITIMAGE.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a></div>
able quotes. In fact, a huge amount of users follow accounts just
to see the quotations they are posting. Questions asked through Twitter
also increases the amount of user engagement. The last and most
important thing to consider for your Twitter content are visuals. Images
such as gifs, vines and memes, especially those that are currently
trending are a very welcome addition. Also, using hashtags is a sure
fire way to get your content noticed. Just don't overuse them. Use just a
maximum of three of the most relevant hashtags you can think of.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj79Ij4bXi5r2myqChW76nzK-O240mYkir29LA050nWWSFrPKYVtfVfFkvzo_3N6dv-H5EeQyzNz4mN1_xLamk8hp3vXSuRU1dy-E5FBw6cCCPg_GbGarKz_diZZJzT2E69d9ABMynJ8w/s1600/ATM.JPG" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj79Ij4bXi5r2myqChW76nzK-O240mYkir29LA050nWWSFrPKYVtfVfFkvzo_3N6dv-H5EeQyzNz4mN1_xLamk8hp3vXSuRU1dy-E5FBw6cCCPg_GbGarKz_diZZJzT2E69d9ABMynJ8w/s1600/ATM.JPG" /></a><br />
<br />
Finally,
for someone new to using Twitter for marketing, you should consider
automating your tweets. You see, you have followers all over the world
and you can't stay awake for 24 hours a day. Free applications like
Buffer can allow you to pre-schedule up to 10 tweets at a time. <br />
<br />
So
those are pretty much the basics. Master these and you're on your way
to establishing a great foundation for using Twitter as a marketing
platform.<br />
<br /></div>
<div id="article-resource">
</div>
</div>
<div style="overflow: hidden;">
<br />
Article Source: http://EzineArticles.com/9136302</div>
Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-68495958025518175312015-07-26T22:43:00.002-07:002015-07-29T05:01:57.421-07:00Creating a Facebook Ad? Implement These Call to Action Tips<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUXEuFhVZLoOG7P_u58iZy8sMd626FyoW_gBe26OlGsSEhcEzNXW4LZ2qr0PWVHZjeIRT_GEvnDE0LwNPkTpkfH4eUnwpHw7Nk_qXOsaya6sZ-p87crMr63pVXro9dbWRHQPDGMdVaJg/s1600/2FBads.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUXEuFhVZLoOG7P_u58iZy8sMd626FyoW_gBe26OlGsSEhcEzNXW4LZ2qr0PWVHZjeIRT_GEvnDE0LwNPkTpkfH4eUnwpHw7Nk_qXOsaya6sZ-p87crMr63pVXro9dbWRHQPDGMdVaJg/s1600/2FBads.jpg" /></a></div>
Anybody with a little bit of time and a few
dollars can create a Facebook ad and run a campaign. Not everybody has
what it takes to create an ad that generates clicks and converts these
people into buyers.<br />
When creating a Facebook ad, regardless of
your company size or industry, the call to action is one of the most
important factors. If your ad is boring and unattractive, you can't
expect it to receive a high click through rate. On the other hand, if
you implement a killer call to action, you may be surprised at how much
traffic you drive.<br />
Here are three call to action tips that can take your mediocre ad and turn it into something much more powerful:<br />
<ol><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqZpFYDtUipvDrDYXFrk14JKUfPHapVYxK4Cj-xpvcFL6us2Un7qJx2XOJPPuvM0eM42NAnv8c3jBSMlx_aBiCGfxVY5fNsOFA3zUkLxPQK-HQrUJkpoJICM_iArFikJ1OOZCEUmTG4A/s1600/CTA.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqZpFYDtUipvDrDYXFrk14JKUfPHapVYxK4Cj-xpvcFL6us2Un7qJx2XOJPPuvM0eM42NAnv8c3jBSMlx_aBiCGfxVY5fNsOFA3zUkLxPQK-HQrUJkpoJICM_iArFikJ1OOZCEUmTG4A/s1600/CTA.jpg" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqZpFYDtUipvDrDYXFrk14JKUfPHapVYxK4Cj-xpvcFL6us2Un7qJx2XOJPPuvM0eM42NAnv8c3jBSMlx_aBiCGfxVY5fNsOFA3zUkLxPQK-HQrUJkpoJICM_iArFikJ1OOZCEUmTG4A/s1600/CTA.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOXJhRAxi7aCD7D5Qbn2ALeV3GoI0DML5IkHuzzg-OhseDDZ3CILkKTP_hbutovYeIfXPqiSdJUrniQhTAqkxLRDTHj7wK8W3N9dEadCZ-rX81ut_toWWbDQ1lM_CQooUft6Jqf-Te8Q/s1600/KEYWORDS.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a>
<li>Use at least one "action" keyword. A Facebook page is full of
content and images, so your ad has to stand out in the crowd. By using
an action keyword, you are telling your audience that you have something
special to offer. You are telling them to take action now if they want
to take advantage.<br /><br />Some of the best action keywords include: save, discount, book now, sign up today, order now, try, and subscribe.<br /><br />You
can build off of these, based on your particular industry and offering,
to create an even more powerful message. For example, if you are
pushing a weight loss product, you could use a phrase such as "lose
weight today" or "lose weight faster." </li>
<li>Don't beat around the bush. You only have so much time to grab the
attention of your audience and convince them to click through.<br /><br />Don't
make people read through your ad to find out what you want them to do.
Instead, the call to action should be displayed in a prominent and
powerful location. If your audience can identify the call to action at a
glance, while also understanding what it means to them, you have
reached your goal. </li>
<br />
<li>Ask a question. This is one of the best ways to engage your
audience. Not only does a question draw people in, but it can improve
your click through rate as they will be interested in learning the
answer.<br /><br />Note: if asking a question, keep it short and sweet.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLKVLPABvmA2ipazwBCMdEfoudai20OBoiqdk6r6We3esREAnAvbt5i997AAp2srkeZn-XeEpVnV8MMbheg2ISITwKVTbkroP-A6GFHzb_CCHus-UoDa8PEc-4nN03W3NkI5r4qAFo4g/s1600/Question.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLKVLPABvmA2ipazwBCMdEfoudai20OBoiqdk6r6We3esREAnAvbt5i997AAp2srkeZn-XeEpVnV8MMbheg2ISITwKVTbkroP-A6GFHzb_CCHus-UoDa8PEc-4nN03W3NkI5r4qAFo4g/s1600/Question.png" /></a></div>
</li>
</ol>
With these three call to action tips, you will find
yourself taking a different approach when creating Facebook ads.
Subsequently, you may also find that your campaign is generating better
results.<br />
<br />
<div id="article-resource">
Peg McDermott is an award-winning marketing communications
expert,Internet marketing specialist, and public speaker. Peg is the
founder and president of COGO Interactive, an innovative Internet
Marketing firm specializing in helping small to mid-sized businesses
increase revenue and awareness by leveraging Social Media Marketing and
Search Engine Optimization.</div>
Article Source:
<a href="http://ezinearticles.com/?expert=Peg_McDermott">http://EzineArticles.com/?expert=Peg_McDermott</a>
<br />
<div style="overflow: hidden;">
<br />
Article Source: http://EzineArticles.com/8834063<br />
<br />
<div style="text-align: left;">
<b><span style="font-size: small;">Swipe these 12 untapped profitable niches to build an online business</span></b></div>
<span id="linkgen"><a href="https://jamesfrancis.isrefer.com/go/dppartners2/websmith13/blog%20ad" target="_blank">http://tiny.cc/12niches</a></span><span id="linkgen"><a href="http://www.mytopfunnel.com/445273" target="_blank">http://www.MyTopFunnel.com/445273</a> </span> </div>
Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-38326938573722459572015-07-09T04:51:00.001-07:002015-08-23T05:08:02.625-07:00Enhanced Potential Gains Using Facebook and Twitter Integration<div id="article-top-controls-container">
<div class="share-bar" id="social-shares-popout">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTzS3Tw0wd3faoguS4Xsdz6fpRsDq6Drxc0sn3dfoskk62r9WZNiEfnKVT0NROqre3zpgCofVDH0p-N1OfLS5QXlkYjXtkq3Sz36JnoeGhra77n-B5-t3vFxbYmPGLznC35Wx37cmMgw/s1600/TWITIMAGE.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTzS3Tw0wd3faoguS4Xsdz6fpRsDq6Drxc0sn3dfoskk62r9WZNiEfnKVT0NROqre3zpgCofVDH0p-N1OfLS5QXlkYjXtkq3Sz36JnoeGhra77n-B5-t3vFxbYmPGLznC35Wx37cmMgw/s320/TWITIMAGE.JPG" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
Dynamic business owners and marketers discover a greater profit
potential with the integration of Facebook and Twitter via their viral
marketing abilities and features. A good integration of these gigantic
social media platforms that are popular with today's consumers can
generate vast business potentials for any business in the market. An
integrated marketing plan of both Facebook and Twitter brings about
greater dynamics for online marketing as the two social media giants
synergize to benefit the business entity in leaps and bounds as compared
to individual performance.</div>
</div>
<div id="article-body">
<div id="article-content">
Modern technologies today are
assisting aggressive business owners and marketers via Facebook and
Twitter, although some businesses may encounter a certain degree of
inefficiency when they attempt to market across social networks. With
the availability of advanced software and online marketing features in
the market on social media platforms, businesses today are able to reap
higher profits with greater traffic volume and better bottom lines as
they seek to integrate the best of Facebook and Twitter to improve their
online marketing strategies.<br />
It is not surprising that businesses
are discovering more benefits from Facebook and Twitter combined than
individually to enjoy more cost savings and wider market presence. These
social media networks are progressive with technologies to keep pace
with the demands of consumers and fans. Customized apps are readily
developed for these social media platforms which can be easily
integrated to be workable on both. Businesses now can promote their
brands on both these social media platforms easily with lots of savings
when one online marketing strategy or campaign is activated.<br />
<br />
<b><u>Ways to Utilize Integration</u></b><br />
Many
business owners and marketers may wish to confirm the ways in which an
integration of Facebook and Twitter marketing components or strategies
can be of greater benefit. One such way is an update of business
offerings such as products or services to all fans on both social media
networks. An individual update would be time consuming and costly while
an integrated application on both social networks would activate a
simultaneous update that is quicker and more efficient. This would
ensure a single customer list without missing out any customer or
potential lead.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9JSjsmg1AXOb4iszJOsPuiYrt78fn9iqQ6jRoPDJpk2XreX99qb98p8mdbKvSW4yuStrHjeEH_ACuftw6nGZTfUcXDjkTB1JGdSvYXLKkrAnWpD393FuKVRRYEkJA0zgKE3ZbrSp-Hw/s1600/fb2+.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="118" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9JSjsmg1AXOb4iszJOsPuiYrt78fn9iqQ6jRoPDJpk2XreX99qb98p8mdbKvSW4yuStrHjeEH_ACuftw6nGZTfUcXDjkTB1JGdSvYXLKkrAnWpD393FuKVRRYEkJA0zgKE3ZbrSp-Hw/s320/fb2+.jpg" width="320" /></a></div>
Business notifications that require mass posting
to the large volumes of customers in the database with pictures and
videos can be efficiently handled with an integrated social media
application that would boost the marketing campaign process and outcome.
An individual social site page update with a long customer list may be
very time consuming.<br />
When business updates are quickly sent out to
customers and potential leads, businesses can activate their latest
marketing campaign to gain profits in a shorter time frame than when
these social media sites marketing activities are handled individually
which doubles the time. Hence, a good integration of these social media
networks allows a quick update on all business posts automatically and
quickly to enhance the efficiency of the business in every aspect. This
would also bring about a better image of the business entity where
customers are happier with the faster and more efficient service.<br />
Businesses
utilizing an integrated social media marketing solution enjoy more time
and greater savings on marketing the products and services while
establishing a better brand and image in the marketplace. A wider and
deeper scope of socialization is achieved among fans and followers whose
confidence in the brand increases. A proper social media network
integration allows businesses to manage their social status and profile
professionally to ensure a consistent update and display to their fans
and followers who are potential or current customers.<br />
Such social
media network integration promises more business leads from higher
traffic to the web business site via a single business app that can run
on both social platforms. Customized apps are easy to develop and deploy
to manage the business processes and marketing endeavors for higher
gains. This includes gathering and engaging fans for the latest business
updates and attractive offers which benefit.<br />
Other customized
social apps include links to the web business site from Facebook and
Twitter to monitor traffic flow and volume with specific statistics and
information on sources and demographics. This is usually helpful for
business marketers to plan and generate more dynamic marketing
strategies to attract more web traffic and sales.<br />
<br />
<b><u>Implementing Workable Tools</u></b><br />
Both
Facebook and Twitter have user friendly icons that can be manipulated
to enhance any social media marketing campaign when placed strategically
on the web business site although there are no hard and fast rules on
placements. Strategic locations of such icons would prompt website
visitors to activate the desired actions such as opt-in.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT3mzYmQfUEDRgfKNec0g5pKeRSDDI29jtHvGoiF28AfUT5Ra2ydtyFz9qgTJeHIGSrozotj2itU1ORzJHRhetNvS3fYYROSn4uuhTT4fyWQ5bMR7yJs4t4RMGhrflBklb3OxRxI2f5g/s1600/typing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT3mzYmQfUEDRgfKNec0g5pKeRSDDI29jtHvGoiF28AfUT5Ra2ydtyFz9qgTJeHIGSrozotj2itU1ORzJHRhetNvS3fYYROSn4uuhTT4fyWQ5bMR7yJs4t4RMGhrflBklb3OxRxI2f5g/s1600/typing.jpg" /></a></div>
These
social media platforms also offer varied exciting plug-ins to ensure a
smooth integration for an enhanced marketing campaign involving both
networks. Simple installations are possible with the right plug-ins to
activate a successful integration.<br />
Another effective workable
marketing tool in an integrated Facebook and Twitter marketing campaign
is sponsored ads on the web business news site where greater exposure on
user profiles would be generated in identifying preferred demographics.
There is a need to secure the most engaging ads on these social media
platforms to attract potential leads quickly for higher income
generation and market visibility. This can happen through dynamic
marketing strategies that entice web consumers. Business marketers can
include freebies and online contests with attractive prizes to draw in
the web crowd to the brand and website.<br />
It is easier for business
marketers to interact with their fans and followers regularly on an
integrated social media platform than individually. Both social
platforms have exciting and dynamic features for such interactions which
could include emails, Twitter or Facebook accounts.<br />
<br />
<i>By
<a href="https://www.blogger.com/null" rel="author" title="EzineArticles Expert Author Fred Lotgering">Fred Lotgering</a><span class="author-divider"> </span></i><br />
<i><span class="author-divider"> </span></i> </div>
<div id="article-resource">
Fred Lotgering is a professional Internet Marketing consultant
working from multiple locations around the world. He is dedicated to
help to grow small and medium sized businesses by offering a variety of
Internet Marketing tools! He is the owner of Lot Con.
("LotCon" comes from Lotgering Consultancy). LotCon is registered in
the Netherlands, soon also in Brazil). For more products suitable for
"YOUR" business please go to: LotCon Biz Solutions Blog<br />
</div>
Article Source:
http://EzineArticles.com/?expert=Fred_Lotgering<br />
<br />
<div style="text-align: left;">
<b><span style="font-size: small;">Swipe these 12 untapped profitable niches to build an online business</span></b></div>
<span id="linkgen"><a href="https://jamesfrancis.isrefer.com/go/dppartners2/websmith13/blog%20ad" target="_blank">http://tiny.cc/12niches</a></span> <br />
</div>
Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-40461646792405148752015-06-04T19:40:00.001-07:002015-07-26T23:08:20.560-07:00Learn The Secret to Growing Business Spending Less Than One-Hundred Dollars Monthly<div id="article-body">
<div id="article-content">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvMDuZHPw_UgSyXbG1fxldhnLciwbV3L1jnotaFUMfIizacedw2X-wFK8iw-tuuL9kgETEXUYFSIq_t7NGK9ksYJ9uMON_03YUMcyJ2ijH5xTroby4QrSZ8wKjpM4-1YtcgUIlOVJ_Sg/s1600/deadbird.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvMDuZHPw_UgSyXbG1fxldhnLciwbV3L1jnotaFUMfIizacedw2X-wFK8iw-tuuL9kgETEXUYFSIq_t7NGK9ksYJ9uMON_03YUMcyJ2ijH5xTroby4QrSZ8wKjpM4-1YtcgUIlOVJ_Sg/s1600/deadbird.jpg" /></a></div>
<br />
<br />
Is your business slowly dying of malnutrition? Have you noticed
your competition is growing and you're scratching your head wondering
what they are doing? What do they know that you don't?<br />
You
advertise locally in coupon books, radio, newspapers, hand out business
cards, but nothing works. Are you aware of the cost of this advertising?<br />
<br />
What
if you had a way to grow your business for free or just a small monthly
fee? Would you do it? Is it time for an advertising health check-up?<br />
<br />
Growing
business it takes time or money or both. A great way to do a business
health check-up is list what you are paying for advertising, find out
where you are spending your money, and look at the rate of return on the
investment.<br />
<br />
Evaluate your time management. Do you attend
un-necessary meetings or phone conversations with people who don't add
value to your business? You may find the results shocking.<br />
<br />
Entrepreneurs
must have an active local presence out-side of business. Keep your
focus on building your reputation with integrity.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSyv_o6Zg7tOSkYa8TXN4ShaQCOxyOrLV3XIcLQBMjI_FOlZzRlu876DFew64YylaaFUTjsN_yZiqnSQRr7p-wUcuJi-x4mecN2Y-So_03GvTEzFM9vTcI8Q4mTyp7JLOeuGuyhoqnvw/s1600/timemoney.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSyv_o6Zg7tOSkYa8TXN4ShaQCOxyOrLV3XIcLQBMjI_FOlZzRlu876DFew64YylaaFUTjsN_yZiqnSQRr7p-wUcuJi-x4mecN2Y-So_03GvTEzFM9vTcI8Q4mTyp7JLOeuGuyhoqnvw/s1600/timemoney.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
Is money is
really tight? Are you working with a shoe-string budget? If so find ways
to build relationships on-line. The best customers are referrals sent
to you by happy customers.<br />
How much money are you leaving on the table for your competitors who are using free or small monthly fee marketing methods.<br />
<br />
What
is the secret way of gaining exposure, clients and referrals? Are you
actively working social media? Your competitors that are getting your
potential customers are working social media with great success. These
business owners aren't always buying ads; they are building
relationships by giving something of value to people.<br />
<br />
Worked
correctly social media gives you a presence in the new age of marketing.
Successful business owners who use this method create trusting
relationships and convert prospects to buyers. These buyers then become
your greatest referral source.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEis9Wc_15q4oYrTHgId7TytqrAwXD59_6hrUlmj6eNW_jXnxLi74cdo6nohpevYEseiow_O5Ekd6brxJP0MRqNVBmmBSYkezTJOeEAIzowD5ihK6yrfW3Ptd83CeULlVCxo3kHfEzOB5A/s1600/FB+%25281%2529.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEis9Wc_15q4oYrTHgId7TytqrAwXD59_6hrUlmj6eNW_jXnxLi74cdo6nohpevYEseiow_O5Ekd6brxJP0MRqNVBmmBSYkezTJOeEAIzowD5ihK6yrfW3Ptd83CeULlVCxo3kHfEzOB5A/s1600/FB+%25281%2529.jpg" /></a></div>
<br />
<br />
Working social media brings you
customers who may never find you using old-school advertising. People
buy from people they trust. Building that trust with your brand is not
easy, but absolutely worth the time. How can you not find a great rate
of return on your investment by spending little to no of your
hard-earned money?<br />
<br />
Social Media take time and effort. Find someone
to show you how to work social media using time management and good
strategy. Your business is your lively hood. Grow it carefully.<br />
<br /></div>
<div id="article-resource">
Growing small business the right way is specific and takes
skillful authority. There is every reason to be successful. Do it right
and enjoy the rewards.<br />
<br />
For more social media tips visit <a href="http://www.easyinternetmarketingtools.com/" rel="nofollow" target="_blank">http://www.easyinternetmarketingtools.com</a></div>
<br />
By
<a href="https://www.blogger.com/null" rel="author" title="EzineArticles Expert Author Patricia A Gaines">Patricia A Gaines</a><span class="author-divider"> </span> </div>
<div style="overflow: hidden;">
<br />
Article Source:<a href="http://ezinearticles.com/9055903" target="_blank"> http://EzineArticles.com/9055903</a><br />
<br />
<div style="text-align: left;">
<span style="font-size: small;"><b><span>Swipe these 12 untapped profitable niches to build an online business</span></b></span></div>
<span id="linkgen"><a href="https://jamesfrancis.isrefer.com/go/dppartners2/websmith13/blog%20ad" target="_blank">http://tiny.cc/12niches</a></span></div>
Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-80135171507721292872015-05-30T18:18:00.001-07:002015-07-26T23:08:38.246-07:00Using social media successfully in your small business marketing<br />
<iframe allowfullscreen="" frameborder="0" height="344" src="https://www.youtube.com/embed/iZH7r6ESLdA" width="459"></iframe>Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com4tag:blogger.com,1999:blog-309408763216559194.post-39727982924735624382015-05-11T05:30:00.000-07:002015-05-11T05:30:01.958-07:00Why Advertise on Facebook? My Customers Are On LinkedIn!<div id="article-body">
<div id="article-content">
My clients are regularly asking me why they should consider
advertising on Facebook when their prospects and customers are all on
LinkedIn. The question makes perfect sense. After all, if you have
invested time to establish yourself professionally on LinkedIn, creating
contacts and building your authority, why would you then head over to
Facebook to advertise?<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-weXeBm6durY/VUqyg3qN3WI/AAAAAAAAAbc/HXn16tAIBps/s1600/Qu.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-weXeBm6durY/VUqyg3qN3WI/AAAAAAAAAbc/HXn16tAIBps/s1600/Qu.jpg" /></a></div>
<br />
Here are a few compelling reasons you might want to consider:<br />
<b>REASON #1 They are on Facebook too!</b><br />
Yes,
you may have established your initial professional connections on
LinkedIn, But chances are your customers are on Facebook too. In fact,
the likelihood is that they are there even more off and then they're on
LinkedIn. So taking advantage of the opportunity to engage with them
while they're browsing pictures from family and friends, you have a high
likelihood of standing out.<br />
<br />
<b>REASON #2 LinkedIn ads aren't nearly effective enough (yet).</b><br />
Let's
face it, LinkedIn's ad platform just isn't as sophisticated as
Facebook's. And that's understandable, because LinkedIn's primary
revenue source is from subscriptions, not ads.<br />
<br />
<b>REASON #3 It's super simple to reach your customers and prospects on Facebook</b><br />
Did
you know that you could actually target your LinkedIn contacts directly
on Facebook? That's right, if you have a list of people you're
connected to on LinkedIn, it's possible to export their information and
then import it directly into Facebook's advertising platform.<br />
<br />
Here's a quick breakdown on how that works:<br />
<b><i>STEP #1 On LinkedIn, move your cursor over Connections at the top of your homepage and </i></b><b><i>select Keep in Touch.</i></b><br />
<b><i>STEP #2 Click the Settings icon near the top right to reach the Contact Settings page.</i></b><br />
<b><i>STEP #3 Under Advanced Settings on the right, click Export LinkedIn Connections.</i></b><br />
<b><i>STEP #4 Select the file type and click Export. In this case, you want a CSV file.</i></b><br />
<b><i>STEP #5 Import Your customer list into Facebook as a "custom audience."</i></b><br />
<br />
But
here's the great thing. The magic doesn't end there. It's actually
possible to import other things, like your customer list or prospect
list into Facebook, so you can serve up customized ads directly to them
as well. All you need are email addresses or phone numbers. Facebook
designed their system to do just this. And they even outline this very
process in their advertising tutorials.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-KVmFMBegyh8/VUqxf_eBgEI/AAAAAAAAAbM/pXOTPVNzfvM/s1600/FB%2B%281%29.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-KVmFMBegyh8/VUqxf_eBgEI/AAAAAAAAAbM/pXOTPVNzfvM/s1600/FB%2B(1).jpg" /></a></div>
<br />
<b>REASON #4 Find even more just like them</b><br />
If
you're not already convinced why Facebook advertising makes sense, this
one should be the clincher. On Facebook, not only is it possible to
advertise to a custom list of individuals, But it is also possible to
identify tens of thousands, if not millions, of others who share
similarities with those people already on your list. Facebook calls this
a "lookalike audience," and, as you can imagine, its potential in
helping your business grow is close to limitless.</div>
<div id="article-resource">
MORE FACEBOOK TIPS AHEAD<br />
<br />
So are you ready to start
investing some time in Facebook advertising for your business? Great,
but what you've just read is simply the tip of the iceberg. For more
great tips on how you can leverage Facebook to further develop current
relationships, establish new ones, and build your business with greater
ease, check out my free guide, <a href="https://www.facebook.com/BaerOnMarketing?sk=app_307339332686535" rel="nofollow" target="_blank">"Profiting from Facebook"</a>, which will supply you with some amazing ideas, plus a list of awesome tools you can use for even greater efficiency.<br />
<br />
Brought
to you by David Baer Facebook ads specialist, passionately supporting
small businesses and solopreneurs in their transition to more effective
online marketing solutions.<br />
<br />
By David Baer </div>
</div>
<div style="overflow: hidden;">
<br />
Article Source: <a href="http://ezinearticles.com/9021820">http://EzineArticles.com/9021820</a></div>
Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-17841501164640570672015-05-06T18:00:00.003-07:002015-08-23T05:09:48.424-07:00How to Gain Twitter Followers Quickly?<div id="article-body">
<div id="article-content">
Why is it so important to have Twitter followers? This is the
question I have asked myself the same question for quite a time now.
What is the purpose of having a long list of Twitter followers, what
good will it do? And how in the world can I increase my Twitter
followers? All these questions are very common and mostly asked by users
or business owners who would like to use Twitter as a marketing
platform. Here are some tips on how you can gain Twitter followers
quickly.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixABxE2MCAO4pb47OVJWr7jVlhOrBRMSdC4dhKZvbCh8Y6EHgx3AV2HF1VZ9XaYLLQtzE4OcPS4x4AmC6FXZqiFiAZ5l97GLOppTUckMB9UpGtaCWyiYZvgIV4__qpmYkvAHxkH9dtFA/s1600/retweet.jpg" width="200" /></div>
<br />
<br />
<b>Tweet It Back</b>
<br />
Retweet the tweets of other people that is the best way of gaining
more followers, so if you like somebody's tweet, retweet it on your
profile. Twitter is a basically pay-it-forward kind of platform so you
once you start re-tweeting people stuff you will see new followers.<br />
<br />
<b>Be Social</b>
<br />
The best way to gain more Twitter followers is by using the @
symbol, for example @Mr.Bean. The more you use this symbol, the more
interaction you will get on your tweets and people will follow you. This
includes the big names on Twitter, this means if you
@mention-a-celebrity they will respond you, because Twitter is all about
being public. Everything is seen and retweeted on Twitter.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhngxaXDbiRnW3I4ZP73bjF-bzJQkmRiZjS8aGSTSU8kYVRZU3qqFxu6Ib3IaufUWxC41-wQ9KgfzPII2FRkIeGATLJJNtMpXdn9kd5Kh9CxK40GsqjYolUe49nVCqeMBlpU8cvvTPz0g/s1600/trending+subjects.jpg" /></div>
<br />
<br />
<b>Use The Trending Subjects</b>
<br />
Twitter makes it very easy to find the trending subjects and topics
of the day, week, month or even the year. Take advantage of this and
make use of hashtags.<br />
<br />
<b>Find The Sweet Spot</b>
<br />
By finding the sweet spot I mean, try to find the best time to post
your tweets. Test the responses on your tweet, for example, the tweet
you posted in the morning has less responses than the tweet you posted
after dinner. Depending on the age group of your followers and the
nature of your tweets, you can judge when it is best to post a tweet in
order to get more responses and followers.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<img border="0" height="103" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIR8SU_5U_ZCEK-BqwsWHVrJ7HDT5VdPBHrwUFJaTflMtZsLmKE9lGyaowB_zTdAMrknZBkbMQ2l54cLhSt1EDdXDOStVudUGi_xRrzLrXD9qYyjl13gxYl8PiAMlzR7kZmrEsuHby5A/s1600/hashtag2.jpg" width="320" /></div>
<b>Create A Special Hashtag Of Your Own</b>
<br />
Make a special hashtag of your own and tweet it often, you never
know when someone might see it and start using it and one day when you
see the trending hashtags your hashtag is among the trending ones.<br />
<br />
<b>Round Followers For Twitter</b>
<br />
If you are a blogger and you own a blog then put a disclaimer on it
and suggest your followers to also follow you on Twitter. This will also
help you gain new followers.<br />
<br /></div>
<div id="article-resource">
Maavan Software
is a highly reputable company that offers social media marketing
services, like real Twitter followers and Facebook likes, if you seek
such services then contact them without hesitation.</div>
<br />
<br />
By
Anum Sharf<br />
</div>
<div style="overflow: hidden;">
<br />
Article Source: http://EzineArticles.com/9013916<br />
<br />
<div style="text-align: left;">
<span style="font-size: large;"><b>Swipe these 12 untapped profitable niches to build an online business</b></span></div>
<span id="linkgen"><a href="https://jamesfrancis.isrefer.com/go/dppartners2/websmith13/blog%20ad" target="_blank">http://tiny.cc/12niches</a></span></div>
Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-44420404991651877182015-05-04T22:29:00.001-07:002015-08-23T05:10:11.072-07:002 Reasons to Identify Social Media Goals for Business Success<div id="article-top-controls-container">
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<br />
<div id="article-body">
<div id="article-content">
"Can social media really be of benefit to my business?" is the
question that many local businesses have asked me at networking events
or when I sit down with them to analyze their online marketing
strategies. It is a valid one because although social media is often
presented as being free, there is a cost in time to consider, and
sometimes an actual cost to have someone manage this area of your
business.<br />
<div class="separator" style="clear: both; text-align: center;">
<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUfpKwrSi7FzKFTTyYjFYV9ZQTifmK5Qhr7mg4YM8qO4QNYVAfQ9w3UHGGH8HJ4SINRqhu2uaM17jImWak8F_Q6eEzbGeJWFclgbZEYMTlCMGyxNXN8CIXnrotOudUVflvqoWcNhcDPQ/s1600/index.png" /></div>
<br />
<br />
Before launching into any social media activities for
your business it's important to identify your overall business goals and
then <i>define your social media goals</i> as both have to be in
alignment, When you know what these goals are you can develop and
implement strategies to make sure you're spending time where your market
is so that you make relevant connections and increase your results.<br />
<br />
<b>What Points to Consider</b>?<br />
One
of the significant points to consider centers around the results or
outcomes you want to have from your engagement in social media
activities. Here are two examples that show why it's important to have
clarity on this point.<br />
<br />
1) Your goal: <b>I<b>ncrease sales and revenue</b></b>. Focus: <b>I<b>mprove your brand awareness</b></b>.<br />
Your
method would be create content on a consistent basis as this will give
people an in-depth look at what your business is all about and what you
can offer them. When you are authentic and consistent, it builds your
visibility, credibility, and reputation online. Companies that
consistently update their content and engage with their followers are
typically thought of as more reliable businesses. Therefore more
customers and potential customers and clients may follow or connect with
you.<br />
In addition to content, it's a good idea to consider
offering incentives, such as a free report, written by you or generated
by your business, with content that people would pay for; free samples,
or service coupons. One recommendation is that these samples or service
coupons should represent your brand rather than be generic Thank You
gifts. For a local business with an office or brick and mortar store,
this could include inviting them to Like your page (Facebook) and the
next time they come in they let you know in exchange for a small gift or
a discount. Again it would be good if these represent your brand.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQf8Xys-n8H3aj0JlT1GzX9o3p81s41nNbQ_cQA2SCoLWBuQ9FgaURwjprM9WsjE3CToYMyWCaEroLjfdzMezz7B8j4eDhGqpJNbp9A7yXb7b75JGtdE-Jet-MFoL0AZB1T55rDplVNA/s1600/payee.jpg" /></div>
<br />
2) Your goal: <b><i>Social selling to </i><i>convert social media followers into paying customers</i></b>. Focus: <b>P<i>rovide valuable content that educates and entertains</i></b>.<br />
A
point to keep in mind is that you do not have to create all of this
content yourself. You can find content that's written by industry
leaders as well as other great content writers and share these on your
social media platforms, giving the authors credit.<br />
Your strategy
should also include taking your visitors from social media site(s) by
inviting them to visit your easy-to-navigate website where they have an
opportunity to get to know you even better. Pages such as your product
or service page, or your blog should be key areas. Having an optin box
with an enticing lead generation offer is another way to achieve
results.<br />
So the first step to engaging in social media for your
business is to start with a list of goals and clearly identify the steps
that you'll need to take to achieve these goals. Social media can be
advantageous to your business, yet without proper planning and
assessment it can be ineffective. It's essential to clearly <i>define the social media goals for your business.</i></div>
<div id="article-resource">
Many business owners and entrepreneurs find that although they
know their business well, it is a challenging process to clearly
identify their business goals and even more to define their social media
goals, and are uncertain where to start. I invite you to visit my
website at <a href="https://www.blogger.com/null" rel="nofollow" target="_blank">http://YvonneAJones.com</a>
and schedule a Breakthrough Strategy Session with me where we can
discuss this together so you can have a plan for your business success.<br />
<br />
By
<a href="https://www.blogger.com/null" rel="author" title="EzineArticles Expert Author Yvonne A Jones">Yvonne A Jones</a><span class="author-divider"> </span> </div>
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<span style="font-size: large;"><b>Swipe these 12 untapped profitable niches to build an online business </b></span><a href="http://tiny.cc/12niches">http://tiny.cc/12niches</a></div>
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Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-23063511165530220532015-04-16T17:06:00.000-07:002015-07-26T23:12:13.427-07:00Social Media Strategy Guide<div id="article-body">
<div id="article-content">
<a href="http://socialmediamethods.blogspot.com.au/2015/04/social-media-strategy-guide.html" target="_blank">There are still some hold outs online in regards to social media. Social networks are thriving, and if you're one of the many hold outs, you are going to find yourself losing out on the greater good that comes from marketing within these pages. It doesn't cost anything to set up a profile on these pages, and the rewards that you can get are promising all around. If you do not sign up, and you watch others go on these pages, you will end up with diminished results, lackluster traffic, and perhaps no real conversion ratio. To succeed online today, you need to have a social media strategy guide, and follow it to see the results come through with ease. Without anything in place, you are not going to end up with a positive ratio of performance, that's for sure.</a><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-dPjKueubM68/VScTd7oQNDI/AAAAAAAAAaw/fZlzLcG8anI/s1600/twitstrategy.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-dPjKueubM68/VScTd7oQNDI/AAAAAAAAAaw/fZlzLcG8anI/s1600/twitstrategy.jpg" /></a></div>
To
start things off, make sure that you first separate your personal pages
and your business pages. Focus on internet marketing from this
separation as you start to work in social circles. If you do not
separate the two, you could end up blurring the lines a bit. Blurring
these elements is going to cause you to lose focus, and could end up
dropping your page out of the internet marketing world as a whole. Take a
few ideas that will take you to the right arenas.<br />
<br />
<b>Fill Out All Information</b><br />
The
first thing that you need to do is simple, fill out all the pertinent
information on your profile. Do not leave anything empty, and focus on
using keywords in your information. Your goal is to give people
information about your business, not you. Avoid personalization, and
focus on building the right pieces of your company online. Furthermore,
make sure that you link to your site carefully, and focus on all the
main elements. Some business owners ignore this, and end up with "about"
areas that are not fully realized.<br />
<br />
<b>Befriend Real People Only</b><br />
Here
is the best tip that you can take away that you can pull from this
guide, befriend only real people. Do not take any shortcuts that you
will find online. That means that you shouldn't adopt the notion of
buffering your friends list by putting in bots, or buying your
influence. Social networks do not work in your favor if you have
thousands of followers and friends that are not 100% real and focused on
following you overall. It's going to cause you a great deal of turmoil
down the line. In some instances, pages are deleted fake profiles left
and right, focusing on dropping out the bots and fixing the numbers. If
you're caught taking shortcuts, you could even get marked as a spammer
or deleted from pages. Don't befriend bots, no matter how tempting it
may be to bolster your numbers.<br />
<br />
<b>Post More Than Your Own Links</b><br />
Amidst
the best things that you can do to help your social media presence is
to post relevant information about your niche, not just your website.
It's easy to get caught up in the world of posting "self-serving" links.
Do not do this, or you are going to get thrown out of these pages and
perhaps get banned. If your page gets enough complaints, you will
tarnish your reputation and that's not going to help you traverse the
right arenas. There's nothing wrong with posting links, just make sure
that you do not allow yourself to do this as your main focus of
marketing on these pages.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-4JXWdDzT6-0/VScTMKhqS3I/AAAAAAAAAao/DW6K7vU6aks/s1600/comm.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-4JXWdDzT6-0/VScTMKhqS3I/AAAAAAAAAao/DW6K7vU6aks/s1600/comm.jpg" /></a></div>
<br />
<br />
<b>Become A Member of The Community</b><br />
If
you don't have time to hang out online, then hire someone to do this
for you. Join communities that are within your niche and start posting
updates, sharing posts, and focusing on building bridges down the line.
If you are working together with others online and building your
reputation amidst community pages, you will get a good reciprocation of
sharing information and building traffic. It's very important that you
consider this as a larger framework of your internet marketing presence.
You'll be surprised with how you can facilitate responses from
interested individuals online, just by being gregarious with your
process. In order to go viral sometimes, you will need to help others
get there, and that's where hiring a professional can come in handy. The
more time you are online, the higher the chances are that you are going
to get your branding out to the right places.<br />
<br />
The aforementioned
are just a few things that can help guide you through the right places
on social media. Set up a good business profile and you could very well
get a lot of attention to your website, that's for sure.<br />
<br />
By
<a href="http://ezinearticles.com/?expert=Daniel_Roso" rel="author" title="EzineArticles Expert Author Daniel Roso">Daniel Roso</a><span class="author-divider"></span> <br />
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Are you looking for more information regarding Social Media Strategy ? Visit <a href="http://www.troyhollenbeck.com/" rel="nofollow" target="_blank">http://www.troyhollenbeck.com/</a> today!<br />
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<br />Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-19524243158969871262015-04-09T16:48:00.002-07:002015-04-09T16:48:54.479-07:00What Can a Social Media Calendar Do for You?<div id="article-title" style="text-align: left;">
<h1>
</h1>
</div>
<div class="separator" style="clear: both; text-align: left;">
</div>
<div id="article-content" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;">
<div style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;">
</div>
Have you ever wondered how those magazines you read get put together?<br />
Especially
if you also know that generally content for the average magazine is put
together literally months in advance. While we might be celebrating
Christmas, our favourite magazine is putting the final touches on their
Labour Day issue.<br />
The answer is that magazines use an Editorial Calendar.<br />
What other applications could such a calendar apply to? Why not a Social Media Content Calendar?<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgngulsE-XVoivNlm_0fzmOA4ODwa6vzpRigtuS7_gHKtCncWClK9fx7x1XGkRv4egJXvxUWjZRaXGtep1N-BIzQYEuUUAFWAdJY0oozR_C73EfNiuY5bEcC8ICDv_AFbMNHraCb5Ua9Q/s1600/editcal.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgngulsE-XVoivNlm_0fzmOA4ODwa6vzpRigtuS7_gHKtCncWClK9fx7x1XGkRv4egJXvxUWjZRaXGtep1N-BIzQYEuUUAFWAdJY0oozR_C73EfNiuY5bEcC8ICDv_AFbMNHraCb5Ua9Q/s1600/editcal.jpg" /></a></div>
<b>A Social Media Content Calendar Makes Sense</b><br />
An
editorial calendar helps keep a consistent message. For instance, with a
magazine, there are likely several staff or team members working on
various aspects of the content at the same time. Everyone on the team
shares the calendar and updates. This in turn provides direction to the
team. There's no question what each person needs to be doing and when it
needs to be done.<br />
<br />
<b>A Great Way to Keep You on Time & on Track</b> <br />
Similarly,
a Social Media calendar can be a huge asset to a business. It breaks
down your marketing strategy into monthly, weekly and daily tasks. As
you populate your calendar with tasks, you will be developing a
consistent message for your business, just like the magazine staff does.
And that's not all. Similar to the magazine, you'll always know what
you need to do and when you need to get it done by.<br />
<br />
<b>Keep the Calendar Fluid</b><br />
But wait - something outside the plan just happened. How can you attend to the new information without disrupting your calendar?<br />
<br />
You
need to remember that, just like the marketing strategy you put into
place at the beginning of the year, things can impact that strategy.
Your calendar, much as your strategy, must be fluid enough to handle the
occasional hiccup or allow you to jump on an unexpected opportunity.<br />
<br />
Similarly
to how you revisit your marketing strategy throughout the year, you
need to revisit your Social Media Calendar as well. Changes to your
marketing strategy need to be reflected in your calendar.<br />
<br />
Without a
calendar, you might not have noticed that there are times throughout
the year where you are not doing as much social media activity. This
might be just fine if your business tends to relate more to seasonal
highs and lows. Perhaps that's the best strategy for you - come on
strong when your product or service is in high demand and quiet down a
bit during off times.<br />
After all, that's better than simply throwing a
pile of confetti out there in the hope that something sticks. Quality
will always make a better impact.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJX-nVOAMh5N37pymW6VPCpWjpiebj8H4tu6aRElNDeDZ7fMIq0zH0CWKN-s62Mh7VAjJZHokcFf90yPJaT1wV39ZgybkrtggJVCFvOZEKdNhH-JNULCjnfa3NwUZ7-7Dl3CFG6EDYig/s1600/inspiration.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJX-nVOAMh5N37pymW6VPCpWjpiebj8H4tu6aRElNDeDZ7fMIq0zH0CWKN-s62Mh7VAjJZHokcFf90yPJaT1wV39ZgybkrtggJVCFvOZEKdNhH-JNULCjnfa3NwUZ7-7Dl3CFG6EDYig/s1600/inspiration.jpg" /></a></div>
<br />
Your calendar is also a go-to
place for ideas that occur to you. And a way better repository than
scraps of paper or post-it notes stuck to your screen.<br />
If your
marketing strategy includes outsourcing your social media work and/or
content writing, imagine what a benefit the calendar will have not only
for your business but for those you have outsourced to.<br />
<br />
<b>Let's Recap the Benefits of a Social Media Calendar</b><br />
Breaks down your monthly, weekly and daily tasks into manageable bites.
<br />Allows flexibility so you can take advantage of an occurrence or opportunity.
<br />Provides an easy way to review and revisit what's working and what's not.
<br />Makes obvious the times during the year when your content might be a little light.
<br />Makes sure the people you outsource to are on the same page.
<br />Acts as a repository for great ideas.
<br />
<br /><b>There's One More Reason</b><br />
We've all done it. Spent more time on
the enjoyable tasks and left the not-so-much-fun stuff behind. And we
also know the stress that adds to our lives.<br />
Perhaps we're just
not comfortable writing content or we envy the way some people seem to
have complete mastery over social media but we feel hopelessly muddled
every time we log onto Facebook.<br />
Having a Social Media Calendar in
your arsenal takes a huge amount of pressure off yourself. Now you know
what to do and when to do it.<br />
<br /><br />
By
<a href="http://ezinearticles.com/?expert=Orzala_Quddusi" rel="author" title="EzineArticles Expert Author Orzala Quddusi">Orzala Quddusi</a><span class="author-divider"> </span><br />
<br />
If you need help developing a
Marketing Strategy or developing a Social Media Calendar, we can assist
you. We'll also implement those strategies if you need that help too!<em><span class="author-divider"> </span></em> <br />
</div>
<br />
<div id="article-body" style="text-align: left;">
<div id="article-resource" style="text-align: left;">
Orzala Quddusi is the founder & CEO of Make it Happen
Services, a company dedicated to help small business owners increase
their market reach through Social media and email marketing. Download a
free copy of Social Media Calendar by visiting <a href="http://www.mihservices.ca/" rel="nofollow" target="_blank">http://www.mihservices.ca</a><br />
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Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-59333436918069723442015-04-06T01:36:00.002-07:002015-07-26T23:10:16.424-07:00 A Beginners Guide To Using Pinterest Tutorial Part 1 <iframe allowfullscreen="" frameborder="0" height="253" src="https://www.youtube.com/embed/FoPYfJBJW_4" width="450"></iframe>Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-6307762446087423162015-04-01T18:01:00.002-07:002015-04-01T18:04:00.435-07:00Social Media Marketing Basic For Small Business - Facebook<iframe width="450" height="253" src="https://www.youtube.com/embed/cONhBSNWaPY" frameborder="0" allowfullscreen></iframe>Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-87660139281322588972015-03-13T18:38:00.003-07:002015-03-13T18:39:58.702-07:00Secret Benefits of Social Media MarketingSocial media marketing originally began as a concept that not
many businesses took seriously. Today, however, millions of businesses
worldwide are using it to reach out to a wider audience and develop
stronger relationships with their customers.<br />
<br />
<div id="article-body">
<div id="article-content">
If you haven't got a
social media marketing strategy yet, then what are you waiting for?<br />
As
outlined below, there are countless benefits to using it to better your
business:<br />
1. Distribute Content<br />
Firstly and foremost, you
can use social media marketing to distribute your website's content. If
you have a blog, you can publish your blog posts (or enticing extracts
from your posts) on your social platforms to encourage followers to
click through to your site to learn more. You can also post links to
press releases, company news and other important information regarding
your business. This is a great way to keep current and potential clients
in the loop.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfENJLTgjs6Tk6peB_-4t-5lur2B9KDEOx6Bp6jtTqyvfy7iriytFfwdwqGz97_n4W-XwAOnny7aiXRpxrNXkFgfQ5STGc8nL00yNZ3fIELLQCzqFZzt3uY79DT3qjkcwOYBqULdYHtA/s1600/brand.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfENJLTgjs6Tk6peB_-4t-5lur2B9KDEOx6Bp6jtTqyvfy7iriytFfwdwqGz97_n4W-XwAOnny7aiXRpxrNXkFgfQ5STGc8nL00yNZ3fIELLQCzqFZzt3uY79DT3qjkcwOYBqULdYHtA/s1600/brand.jpg" /></a></div>
<br />
2. Boost Brand Awareness<br />
Social media
marketing also helps you to boost brand awareness. You can also use this
online marketing tool to make people more aware of your brand and your
website's existence and without it, you can automatically cutting out a
huge potential target market.<br />
Millions of people use social media
and it's easy for good content to go viral. According to reports, 78% of
small businesses attract new customers through social media, and people
are quick to turn to their platforms to form their impression of a
brand. For this reason, this is an essential brand awareness tool that
boosts brand loyalty and encourages people to come back for more.<br />
3. Improve Customer Support<br />
You
can also use social media to interact with your clients and improve
customer service. Today, customers are quick to turn to the internet to
talk about a positive (or negative) experience with a brand, so if you
can provide a dedicated customer service department that offers
communication through a number of mediums you will be able to provide a
more positive client experience that is highly receptive to the needs of
the individual. This is great for improving brand awareness and giving
improving customer retention.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH4tw9TsTvG0GGAP9kJ0dDEM7BCS5uUsNH-dFfvgbOz2BwaxDQhYGcPkQ8OrI7j-a-HPvu8ILNb4oA0ZWvkMG7m1w-WMNd0mAU8Pq_Wjhs8Zmy0xY_WmFawt50AoNc2shwiQJDMu2A8g/s1600/customercare.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH4tw9TsTvG0GGAP9kJ0dDEM7BCS5uUsNH-dFfvgbOz2BwaxDQhYGcPkQ8OrI7j-a-HPvu8ILNb4oA0ZWvkMG7m1w-WMNd0mAU8Pq_Wjhs8Zmy0xY_WmFawt50AoNc2shwiQJDMu2A8g/s1600/customercare.jpg" /></a></div>
<br />
4. Boost Sales<br />
By posting
company content, boosting brand awareness and having a reliable customer
support team, this will no doubt contribute towards boosting sales. You
have the power in your hands to target specific audiences with the
right message immediately, which ultimately leads to a boost in sales.</div>
<div id="article-resource">
<br />
About 8 Ways Media<br />
8 Ways Media SA is a Swiss-based web
design and marketing agency providing 8 main services including
branding, web design, IT development, offline & online marketing and
much more. 8 Ways Media specialises in providing services that focus on
creativity as well as the latest parallax designs and technological
trends.<br />
<br />
<i>By
<a href="http://ezinearticles.com/?expert=Maria_E_Chambi" rel="author" title="EzineArticles Expert Author Maria E Chambi">Maria E Chambi</a><span class="author-divider"></span></i> <br />
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Visit <a href="http://www.8ways.ch/news" rel="nofollow" target="_blank">http://www.8ways.ch/news</a> to learn more.</div>
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Article Source: http://EzineArticles.com/8955002</div>
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Boost your marketing efforts. Go to <a href="http://www.methodsocialmedia.com/">http://www.methodsocialmedia.com/</a> to collect 4 free marketing ebooks.</div>
Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-22877833086319202232015-03-11T16:42:00.002-07:002015-03-11T16:42:49.170-07:00 How To Find The Right Twitter Influencers To Grow Your Business<div id="article-body">
<div id="article-content">
While having a large number of followers may look impressive, if
you want your Twitter for business efforts to have an impact on your
bottom line, you need to focus on quality over quantity. Now that you
know why it's so important to target the right Twitter users, let's take
a look at several different ways to connect with the right people:<br />
<br />
<strong>The 3 Groups That Matter</strong><br />
Individuals
who fall into your customer demographic are the first group you want to
target. If you haven't taken the time to define the traits that one of
your potential customers may possess, put that task at the top of your
to-do list.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiu_uLI-hmZRLW0mSleWXhJ-tcfWGGpjdwgiT3-jGZb6VGsJJT8sXqUui54Ec1h7O7i1FD2CVchDKorE2V4mOC6CC09ow-j-1I_F56WqHMCG6yS0zlKGdnF4un4342RCOCyt0DdGJf4WQ/s1600/group.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiu_uLI-hmZRLW0mSleWXhJ-tcfWGGpjdwgiT3-jGZb6VGsJJT8sXqUui54Ec1h7O7i1FD2CVchDKorE2V4mOC6CC09ow-j-1I_F56WqHMCG6yS0zlKGdnF4un4342RCOCyt0DdGJf4WQ/s1600/group.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfBpR6cxKiBZ64Opqgex4uOLlpeRHMSiX3jL9_zX44B6ajiF8DcEM3jt06smBfXB6nDpMr3NicEqU9zxdS9kmoQBu9GD3e8wv2ycIUp4Y981ZD2sh_dXXM3RdUSgnDeVCtfdWbJwo0ug/s1600/twitterprof.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
One commonly overlooked aspect of Twitter training for
business is there are actually two other groups worth targeting. The
first are industry influencers. Not only can the tastemakers of your
industry send you qualified traffic, but having their endorsement can
help close sales.<br />
<br />
Amplifiers are the other group worth your time.
Although there may be some overlap between influencers and amplifiers,
not every influencer is active enough to be considered an amplifier.
Since these users can be a little tricky to identify, the easiest way to
pinpoint them is to visit Topsy. You can paste the URL of a popular
post within your industry into this tool, and then you can see which
Twitter users were most active in sharing it.<br />
<br />
<strong>A Twitter Marketing Strategy That Works</strong><br />
Since
a big part of Twitter training for business is identifying a strategy
that works, we're going to give you an actionable plan that you can
start putting into practice today. Followerwonk and Buffer are the two
free tools you'll need in order to execute this strategy. Followerwonk
provides lot of insights into Twitter users and data, while Buffer is a
Twitter management tool designed specifically for content.<br />
Twitter
profile optimization is the first step towards making beneficial
connections. Adding a profile and including relevant keywords in your
bio will maximize your profile's visibility. Next, use Twitter hashtags
and @ mentions to get on users' radars.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfBpR6cxKiBZ64Opqgex4uOLlpeRHMSiX3jL9_zX44B6ajiF8DcEM3jt06smBfXB6nDpMr3NicEqU9zxdS9kmoQBu9GD3e8wv2ycIUp4Y981ZD2sh_dXXM3RdUSgnDeVCtfdWbJwo0ug/s1600/twitterprof.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfBpR6cxKiBZ64Opqgex4uOLlpeRHMSiX3jL9_zX44B6ajiF8DcEM3jt06smBfXB6nDpMr3NicEqU9zxdS9kmoQBu9GD3e8wv2ycIUp4Y981ZD2sh_dXXM3RdUSgnDeVCtfdWbJwo0ug/s1600/twitterprof.jpg" /></a></div>
<br />
<br />
As you start using Twitter
more, you'll want to share a mix of content from your own blog, as well
as others. In addition to sharing content, be sure to actively engage
with other users. Finally, as you get more comfortable with Twitter and
all of the features this platform has to offer, you can utilize advanced
tactics like creating Twitter lists.<br />
<br />
</div>
<div id="article-resource">
This is the syndicated copy of an original article posted at WebStrategyPlus.<br />
<br />
CEO of <a href="http://www.webstrategyplus.com/" rel="nofollow" target="_blank">Web Strategy Plus</a>
a full service digital agency & a passionate Internet Marketer with
15+ years of successful online business development experience. We help
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Article Source: http://EzineArticles.com/8955014Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-70449988750127109622015-03-07T06:00:00.000-08:002015-07-26T23:10:05.245-07:00Why No Business Should Be MIA On Social Media<div id="article-body">
<div id="article-content">
Whilst Social Media is being highly adopted by the wider
population, senior management are very under-represented, with only 15%
of executives active. Executives tend to misunderstand or prefer to
ignore it, rather than embrace it in their organisation.<br />
<br />
This also
means that this space is void of appealing content about organizations
that executives could provide to interested parties that are searching
for this content.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCcLPL6d6ufRMc0oVl_wzQTfyT-e7FcxKOa1r-p_hWcs9V32duLFICovzLIAiAD4QZBURx0dbDdXUDLM3rBzPUrbTb-0nS2ccQYTL6M-eJLbCLhyhn3IhsQj-IyFiWumO7w22GrYuOXw/s1600/pets.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCcLPL6d6ufRMc0oVl_wzQTfyT-e7FcxKOa1r-p_hWcs9V32duLFICovzLIAiAD4QZBURx0dbDdXUDLM3rBzPUrbTb-0nS2ccQYTL6M-eJLbCLhyhn3IhsQj-IyFiWumO7w22GrYuOXw/s1600/pets.jpg" /></a>There are six key myths about social media:
<br />
(1) It's just a fad (2.55 Billion are current using social media)
<br />
(2) People only use it to post photos of their pets or food
<br />
(3) It's only for young people
<br />
(4) It's only for geeks, Tech heads, and IT savvy people
<br />
(5) It's only for marketing
<br />
(6) There is no gain or R.O.I<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCcLPL6d6ufRMc0oVl_wzQTfyT-e7FcxKOa1r-p_hWcs9V32duLFICovzLIAiAD4QZBURx0dbDdXUDLM3rBzPUrbTb-0nS2ccQYTL6M-eJLbCLhyhn3IhsQj-IyFiWumO7w22GrYuOXw/s1600/pets.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
<div style="text-align: center;">
<br /></div>
All of these myths are incorrect, and this is a reason as to why organizations often fear or are reluctant to engage in it.<br />
The
main issue is that, whilst there are so many benefits and advantages,
only the small amount of negative experiences are publicised by the
media, and so, people tend to get the impression that social media only
causes dramas.<br />
One potential barrier is that so many platforms of
online community-based media exist today, it can be overwhelming for
most users. Therefore, it is best to stick with the main versions:
LinkedIn, Facebook and Twitter for business.<br />
An emerging trend
today is that people are more willing to trust a complete stranger's
review about a product online overall marketing collateral that exists.
Social media encourages a "review" platform that organisations must be
amongst, and not ignore.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjulHdhubA-4k6Upivx4zQKQzwTx0HDtyvpjVRAehgOKpac5CZs7t8ARZv7i1Y75PSwNmW2Wk4VilyxTz9eWTGmAcEYQIWduqZLpTL8pW25yj8-es9WI0S_9sASs76ItKzXJTRcFMGoKg/s1600/g20.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjulHdhubA-4k6Upivx4zQKQzwTx0HDtyvpjVRAehgOKpac5CZs7t8ARZv7i1Y75PSwNmW2Wk4VilyxTz9eWTGmAcEYQIWduqZLpTL8pW25yj8-es9WI0S_9sASs76ItKzXJTRcFMGoKg/s1600/g20.jpg" /></a></div>
In 2014, the G20 declared that the social media sphere was worth $US 16 Trillion of the world's economy.<br />
The main uses of online, community based media are:
<br />
(1) Defensive (just be on there to deal with bad press)
<br />
(2) Online Reputation (building brand awareness presence)
<br />
(3) Active Use (regular posts, blogging, job adverts, updates)<br />
<br />
The most effective use of social peer media is the Active Use.<br />
It
is important, today, that all organisations safe guard their
territories in this space, which includes all URLs and user names on the
main platforms (Facebook, Twitter and LinkedIn) as imposters can claim
it and spread incorrect information.<br />
Truths about social peer to peer media:
<br />
(1) It's here to stay (it's been around for over ten years and is growing rapidly)
<br />
(2) It's about human moments and interaction of any kind, especially business
<br />
(3) It's for absolutely everyone
<br />
(4) It's about communications and relationships/followers/interested parties
<br />
(5) It's absolutely immediate
<br />
(6) It can be used effectively and measured<br />
<br />
CrowdMed is an
example of a platform where medical professionals from around the world
submit and combine their expertise to solve even the most difficult
medical cases. This kind of 'crowd sourcing' approach is an excellent
example of how social media creates a portal of information from the
masses, including target audiences.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTJOUBnW6nYQqB4zHapJTfius7h0g17hH__wFulHMJUMBsuY5JYaMstaa0luWuuHEvY0iV1PY7qlEMIP531FX4VhY-fu0WoQbwi-BMeqNpYnEWzTdaXuIeKOnaH88OqTJmGGuTzhwzMA/s1600/MOOC_poster_mathplourde.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a></div>
<br />
MOOCs (Massive Open Online
Courses) is another new trend now, where large, reputable educational
organisations are providing free-of-charge courses, bachelors, masters
and certificates in practically everything. They serve as a way an
individual can access education and provide everything a full paid
course does, however they do not award the official accreditation upon
completion. Interestingly enough, some organisations are now accepting
MOOCs certificates as official qualifications for entry into jobs.<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTJOUBnW6nYQqB4zHapJTfius7h0g17hH__wFulHMJUMBsuY5JYaMstaa0luWuuHEvY0iV1PY7qlEMIP531FX4VhY-fu0WoQbwi-BMeqNpYnEWzTdaXuIeKOnaH88OqTJmGGuTzhwzMA/s1600/MOOC_poster_mathplourde.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTJOUBnW6nYQqB4zHapJTfius7h0g17hH__wFulHMJUMBsuY5JYaMstaa0luWuuHEvY0iV1PY7qlEMIP531FX4VhY-fu0WoQbwi-BMeqNpYnEWzTdaXuIeKOnaH88OqTJmGGuTzhwzMA/s1600/MOOC_poster_mathplourde.jpg" width="320" /></a><br />
<br />
Open
Data is the most intriguing phenomena at the moment. It is the
collecting and analysing of online community media data to predict
trends and demographics due to its immediacy. Open Data saw that
statistics and data organisations were able to accurately predict the
spread of the Ebola virus before any medical organisation could, because
areas of contraction were posting the events online in real time.<br />
<br />
Another medical website of interest is Patients Like Me, where patients share their medical experiences and treatments.<br />
Emerging trends with social media:
<br />
(1) It's only going to grow in importance more rapidly
<br />
(2) Everyone is mobile now, increasing its appeal
<br />
(3) Even older consumers are joining
<br />
(4) There are now millions of consumers entering the market that have never seen life without online peer media
<br />
(5) Consumer education and opinion has never held more influence than it does now.</div>
<div id="article-resource">
Christopher Melotti<br />
<br />
Freelance Copywriter at Melotti Media.<br />
<br />
<a href="http://www.melottimedia.com.au/" rel="nofollow" target="_blank">http://www.melottimedia.com.au</a></div>
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Article Source: http://EzineArticles.com/8814979<br />
<br />
http://tiny.cc/12niches </div>
Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-52539852891806099142015-03-05T06:00:00.000-08:002015-08-23T05:09:13.192-07:00Warning Signs You Are Wasting Time and Energy in Your Social Media Marketing<div id="article-body">
<div id="article-content">
We've all been there. Someone told us we needed to have our
business promoted in social media, so we opened up Facebook and Twitter
accounts and started posting stuff. But then, we discovered the awful
truth... nobody cared.<br />
<br />
So the next logical step was to go out and
find some people who might care. We asked our family, friends, and maybe
even a few customers to start following us. But, as you might have
experienced yourself, the results didn't change.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhzdWVlnvg6QwHnH81P0h8USYbkYkljau8CXOYGd_kx2zOueTIFCZZhBAeg-VW-CiZrvdsq2DzYbPsoZg5Nf8a5PE8wJJfgoUSb-7hUHYtF16jzpwOpXc_PBNVxTen4Pd5WXfiEUOdSA/s1600/what+the.jpg" /></div>
<br />
<br />
It can be
downright frustrating. Think you might be wasting your time and energy
on social media? Here are some warning signs you might just be (and what
you should do to fix it):<br />
<b>1) You don't have an audience for your business.</b><br />
Social
media is a two way street. That's why it's called "social." If you
don't have an audience there, then you are talking to thin air, and that
certainly is a waste. But it can't be just any audience, it needs to be
an audience that wants to hear your message.<br />
<b>2) You haven't created content that resonates with your audience's interests or needs.</b><br />
Often
times you have the right audience in place, but you fill your social
media content with material that just doesn't matter to them.<br />
<b>3) You haven't asked for your audience's engagement or included calls to action.</b><br />
If
you do figure out how to share relevant content with your audience, you
still don't manage to leverage the opportunity into a sale by giving
them direction or asking them to buy something from you.<br />
<br />
So how can you avoid wasting your time and energy, and actually use social media to your advantage?<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUj92AUFLf-dnkOf_QgdLJfCtXZ175F-MqgPxwzubqbco1obIsny2tx9RE_G0DHShYHFqB7Su9PISzPIlbVlVL92eIN3GLoDxQ-4aIVKQdukWiTnrNaSYty2ypZ2Er30bCASQm616N4Q/s1600/target.jpg" /></div>
<br />
<b>The first step is to know what you want to get out of your efforts, so you have a better idea of what to put into it.</b>
By putting specific goals in place, you can create measurable outcomes,
and be better about creating the right sort of content to realize those
outcomes.<br />
<b>Be clear, simple, and provide great value.</b><br />
Next,
you want to create simple rules for your content. Develop a template
for the content you produce, and be sure to keep it relevant, simple,
and provide clear direction to your audience on how to engage... and how
to buy from you.<br />
<b>Finally, be consistent.</b><br />
If you want to get out and stay out of your social media rut, make certain to be consistent about producing great content.</div>
<div id="article-resource">
<b>So how are you going to get started?</b><br />
Here's a simple answer. Invest a few minutes in David Baer's video on the <a href="https://www.blogger.com/null" rel="nofollow" target="_blank">3 Marketing Essentials</a>
you must have in place to achieve massive success in your online
marketing. And learn how to attract more leads and convert them into
evangelical fans.<br />
<br />
Brought to by David Baer, dedicated to demystifying Internet Marketing for entrepreneurs and small businesses. Online at <a href="https://www.blogger.com/null" rel="nofollow" target="_blank">Baer On Marketing</a></div>
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Article Source: http://EzineArticles.com/8943893<br />
<br />
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<b><span style="font-size: small;">Swipe these 12 untapped profitable niches to build an online business</span></b></div>
<span id="linkgen"><a href="https://jamesfrancis.isrefer.com/go/dppartners2/websmith13/blog%20ad" target="_blank">http://tiny.cc/12niches</a></span> </div>
Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-22429354235504923062015-03-03T15:08:00.003-08:002015-08-23T05:10:49.591-07:00Using Social Media - Marketing Your Brand As an Entrepreneur<br />
<div id="article-body">
<div id="article-content">
Several designers asked me to further expand on the topic of
social media with a few tips, so they may "re-vamp" or better enhance
their online brand presence.<br />
<br />
I am happy to share a few specific
examples, but please keep in mind, I am not an expert or guru on this
topic. This post is directed to entrepreneurs such as myself that strive
to use social media as part of their business marketing objectives.<br />
<br />
I
utilize tools such as FB, LinkedIn and Pinterest, finding them
extremely useful whether I am promoting my services, to make an event
announcement, provide updates or simply to connect and network online
with other like-minded individuals. Please, I beg those of you out
there, do not send me endless rants on the "science of social media" or "
theories that I should consider". Entrepreneurs want bare knuckle
solutions, that they may attempt to implement easily for their company.
Instead, please let's just all agree the needs of everyone will vary
based on the type of business.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs1xCP88SyYHZ0CS6XH7OKTrupsJ4dZuJbB_Hs9riqT5B8lM-pXmZ53bjU9rAZYCa8mzLZ2rEZL3W6w7CsOoZWYp_FePpjqa41L29AyNgCyYiluV2MlatHWt17xrRQD43rPzzucDwwrw/s1600/smlogos.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs1xCP88SyYHZ0CS6XH7OKTrupsJ4dZuJbB_Hs9riqT5B8lM-pXmZ53bjU9rAZYCa8mzLZ2rEZL3W6w7CsOoZWYp_FePpjqa41L29AyNgCyYiluV2MlatHWt17xrRQD43rPzzucDwwrw/s1600/smlogos.jpg" /></a></div>
<br />
<br />
1) <b>Determine which social media platform(s) will work best for your objectives.</b><br />
This
may sound obvious, but many designers I notice will place themselves on
any and every platform because they think they will be found by
everyone at anytime. Typically, their end result is very few followers
on their page, and/or no direct hits to their website or blog. Not to
mention they have no time to follow up with their online presence and
stop using them all together or give the duty to their latest internet
savvy intern.<br />
<br />
What I'd recommend is to consider each platform and
why'd you should use it just as you would consider an ad in a
fashionable print publication. Certainly, you wouldn't purchase a full
page ad in every single type of "woman's' publication" because you want
to reach female consumers. Instead, you'd review all the magazines you
like -- their audience, view other advertisers, time of year its
published, the overall look and feel etc.<br />
<br />
Only then would you
decide to pay for the ad placement based on your evaluation of which one
was the most relevant to your target audience. It's a good idea to do
this as well with various social media platforms. Spend some time on a
minimum of three types of tools when researching what works best. For
each one also note and consider what type of people use the specific
tool, and how brands use them-especially the customer engagement for
sales, promotional marketing and brand awareness - pay attention to how
often an item may be shared, where its cross-linked and amount of
relevant tweets.<br />
<br />
Take additional time to search and review
competitors in your sector - what do they do, use and why? What seems to
be working well and how to do they stay relevant when advertising their
brand, sale or promotion? Are there some ideas you can incorporate on a
smaller scale from a global company? I often participate in Facebook
"event parties" by my favorite food brands - especially when they allow
their customers to post or tweet questions to their healthy living teams
of experts on ways to prepare their products at home.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNwnUFppuGt5GRrw_cCBI3tReTWp7rm_njRVjuILNOec7Yl1OQLNTuUJc-ZJz735P-RVsx1m4NY-4Ol8WuEVr6FbTz1kwJJL-3UuvZ5CaENQ6OKz2BmLGXm9WHyYnJWsxdxjEPOnAOsQ/s1600/options.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNwnUFppuGt5GRrw_cCBI3tReTWp7rm_njRVjuILNOec7Yl1OQLNTuUJc-ZJz735P-RVsx1m4NY-4Ol8WuEVr6FbTz1kwJJL-3UuvZ5CaENQ6OKz2BmLGXm9WHyYnJWsxdxjEPOnAOsQ/s1600/options.jpg" /></a></div>
<br />
<br />
Look at
organizations you follow in other sectors, that are the complete
opposite to what you do now - what do they do to capture your attention?
Some companies are quite clever at using social media when they don't
have a "non sexy" product. Perhaps that may give you a fresh idea to use
in your marketing.<br />
<br />
2) <b>Dedicate 30 minutes, once a week, starting out with your tool.</b> <br />
Social
media is about engaging people directly and consistently, but also be
aware it takes time. You will not get hundreds or thousands of followers
in a month or even two months. You cannot buy followers another
misconception. You must think quality over quantity if you want real
followers aka potential customers that will want to connect with your
brand online and eventually offline at your next event, product launch
or trunk show.<br />
Think of your social media as a "window" to your
store -- people may walk by and eventually decide come in (aka follow
you ) but you have to make the consistent effort. As an entrepreneur you
have many responsibilities, and working on your social media presence
for 30 minutes a week, should be part of your marketing initiatives.<br />
<b>3)Take
advantage of features, that can assist yo</b>u <b>with making social media a
task not a chore. </b><br />
<br />
Here's two small action items you can try tomorrow!<br />
<br />
The
Facebook post scheduler. Its a great way to post regularly. You can
schedule out your posts ahead of time - for the week or the month with
exact times. Its a great way to promote a sale, event and the reminders
in timely organized fashion.<br />
<br />
Link ALL of your accounts together - I
have my FB and Twitter accounts linked, so I can post simultaneously.
This way if someone is just on one or the other, I've covered my bases.
Not to mention, I'm not posting the same updates over and over.<br />
<br />
<b>3) Post relevant topics, people and things that relate to your brand image.</b><br />
i.e. If you are selling cocktail dresses, then keep your posts relevant to that topic.<br />
Don't
post about a kids' event or the latest candy, if you can't tie it into
your brand message. Perhaps, I'd instead, customize the post to prom
season in a candy color that I am trying to sell. You have to be
strategic with every single post. Direct or non direct each one should
be a gentle reminder about YOU and what you are selling.Not your
competitor, another event or brand that will lead them away from your
page!<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJZaP33pnXj_kSDwt9IlZbievtn-3iQohn0OnCfa-2_N4TNRtCvwxzSsC0OmIa0Rak36GmS7dDgVS1D-EdOKJnHM1JC3VLEFk1jrwo9h72CqdxFQYhBKaP_kk8aO5k7SfszLQYOt7fjQ/s1600/4078864039_c40f1e738f.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJZaP33pnXj_kSDwt9IlZbievtn-3iQohn0OnCfa-2_N4TNRtCvwxzSsC0OmIa0Rak36GmS7dDgVS1D-EdOKJnHM1JC3VLEFk1jrwo9h72CqdxFQYhBKaP_kk8aO5k7SfszLQYOt7fjQ/s1600/4078864039_c40f1e738f.jpg" width="320" /></a></div>
I don't understand why, in particular,emerging designer
brands will talk about another designer in their category, (as they
think this will be draw to their site), when they are trying to promote
their own collection online. If you notice, competitors don't boast
about an amazing brand similar to theirs no matter how much larger or
more popular it may be - instead they tie in their message to something
that keeps you on their page. There is a thin line between discussing
trends and fads versus promoting someone else on your dime.<br />
<br />
<b>4)
Understand not everyone communicates regularly on social media. It's
not the end all easy marketing solution for your business</b>.<br />
I am
assuming I will get a lot of flack for this last point. Yes, social
media is here to stay, but know if your customer uses it, which one(s)
and why. I have one high end very successful boutique client in a small
town in Florida, that uses text messages to alert their clientele about
sales, new collections, holidays offers and parties. They discovered
that many of their customers were older affluent women and men that
preferred a private personal touch - through a phone call and text
rather than going online to a Facebook page.<br />
<br />
Social media is a
great resource and service for marketing - especially when used
correctly. Like anything an entrepreneur tries to incorporate or
implement, just realize its not the savior on the road to riches. Also
know it is not "free marketing" your time is not free, so make the most
of using it with a solid plan.<br />
<br />
It can get daunting, reading about
the trends, new platforms changes and updates, however, stick to your
plan stay diligent and evaluate all pros and cons with each service.
It's again about knowing your customers --what works and what doesn't
for YOU and how the heck you going to share your brand message
consistently and clearly online.<br />
<br /></div>
<div id="article-resource">
</div>
</div>
<div style="overflow: hidden;">
<br />
Article Source: http://EzineArticles.com/8941571</div>
Anonymoushttp://www.blogger.com/profile/09725704386109509567noreply@blogger.com0tag:blogger.com,1999:blog-309408763216559194.post-82618058013178310942015-02-18T17:46:00.001-08:002015-07-26T23:13:14.660-07:00Three Top Tips For Posting Videos On Facebook<div id="article-body">
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When people log onto Facebook, they are often looking to upload
their own images and videos. That is a whole lot of people who are
sharing videos, and hoping that others will view, like, and share them.
According to Facebook's data, more than 60 percent of activity comes
from users who are watching videos. If you want to use your own videos
to generate views, and drive traffic to your website, the following tips
will give you an advantage.<br />
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<b>Should You Upload or Embed Facebook Videos?</b><br />
<b></b><br />
<b> </b>There
is some debate over this topic, so take what you read with a grain of
salt. Essentially, when uploading your videos to Facebook, you should do
both of these things: Upload <i>and</i> Embed. Of course, it would not make sense to use both techniques for each video, as you would be double-posting.<br />
To
embed a video, you must insert the link, as part of a post. Embedding
videos is a great way to drive people to external links. For example, if
you have a YouTube account that is related to your business, it is
smart to embed the link. This will allow people to view the video on
Facebook, but it can also drive traffic to your YouTube page, giving you
even more hits overall. This is great for your SEO, which is another
important thing to think about. An embedded URL like this is also great
for sharing on multiple social media sites, such as Twitter and
LinkedIn.<br />
<br />
If you upload your videos to Facebook, it helps people
to find them with the inbuilt search functions. Your videos will also be
added to your profile page, making it easier for people to browse
through your collection of videos. Of course, you lose the benefits of
having your videos link to outside websites. However, uploading through
your profile will make your Facebook page seem fuller, and more
legitimate. People often shy away from pages with little-to-nothing on
them, as they can appear fraudulent.<br />
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<br />
<b>Include Good Copy with Videos</b><br />
Firstly,
you need to create high-quality videos, that people will be drawn to.
However, that is often not enough. As users scroll through their
Facebook feeds, they are bombarded by countless images and text. You
need to include some written copy that will compliment your video
thumbnails, and encourage people to actually watch your videos. This can
be as simple as a single sentence, but it has to be exciting, and it <i>really</i>
needs to instantly grab people's attention. However, be sure that you
do not lie about the contents of your videos. If you lose people's
trust, they are unlikely to want to spend their time looking at your
posts.<br />
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<b>Make Good Videos!</b><br />
This might seem
obvious, but no amount of special tricks can help you, unless you are
sharing videos that people want to see. You do not need to be a
professional filmmaker, but your videos should look clear and have good
audio, as a minimum. People might avoid a great video, simply because it
looks grainy, and has distorted voices or sounds. Put in a little extra
effort from the start, and ensure that your videos are worth watching.
After you have the basics sorted out, make sure that you include content
that people will find interesting or entertaining.<br />
<br />
<b>Use Videos Sparingly</b><br />
Rather
than posting loads of short videos of average quality, upload great
videos, less often. People are not on Facebook all the time, so it helps
to save your best videos for the peak hours, when you anticipate that
your followers will be online.<br />
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