Monday, August 18, 2014

Don't Just Use Twitter for Business, Target the Right Audience

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1. Use the search function. This is one of the best ways to find your target audience, as it gives you the chance to pinpoint people and companies in the same industry as you. Best yet, it only takes a couple seconds to get started.

2. Assess your competition. Who is your competition following? Who are their followers? If you answer these two questions, you will soon have a better idea of where to start. Not only does this allow you to target an interested audience, but it gives you insight into what your competitors are doing, which will allow you to tweak your approach to achieve greater results.

3. Search local. When searching for a particular keyword, such as pizza joints, you have the option to do so "everywhere" or "near you." For those who want to target a local audience, this is one of the best ways to narrow your options. Why market your brand to those outside of your target area? This can be a waste of both time and money. Using Twitter for business continues to grow in popularity, with more and more companies coming to realize that it provides a variety of benefits. Your first thought may be to jump in headfirst, tweeting as much as you can and connecting with anybody possible.While this is a good start for most, don't wait too long before you narrow your focus and begin to target the appropriate audience.

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