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Wednesday, February 18, 2015

Three Top Tips For Posting Videos On Facebook

When people log onto Facebook, they are often looking to upload their own images and videos. That is a whole lot of people who are sharing videos, and hoping that others will view, like, and share them. According to Facebook's data, more than 60 percent of activity comes from users who are watching videos. If you want to use your own videos to generate views, and drive traffic to your website, the following tips will give you an advantage.

Should You Upload or Embed Facebook Videos?

 There is some debate over this topic, so take what you read with a grain of salt. Essentially, when uploading your videos to Facebook, you should do both of these things: Upload and Embed. Of course, it would not make sense to use both techniques for each video, as you would be double-posting.
To embed a video, you must insert the link, as part of a post. Embedding videos is a great way to drive people to external links. For example, if you have a YouTube account that is related to your business, it is smart to embed the link. This will allow people to view the video on Facebook, but it can also drive traffic to your YouTube page, giving you even more hits overall. This is great for your SEO, which is another important thing to think about. An embedded URL like this is also great for sharing on multiple social media sites, such as Twitter and LinkedIn.

If you upload your videos to Facebook, it helps people to find them with the inbuilt search functions. Your videos will also be added to your profile page, making it easier for people to browse through your collection of videos. Of course, you lose the benefits of having your videos link to outside websites. However, uploading through your profile will make your Facebook page seem fuller, and more legitimate. People often shy away from pages with little-to-nothing on them, as they can appear fraudulent.

Include Good Copy with Videos
Firstly, you need to create high-quality videos, that people will be drawn to. However, that is often not enough. As users scroll through their Facebook feeds, they are bombarded by countless images and text. You need to include some written copy that will compliment your video thumbnails, and encourage people to actually watch your videos. This can be as simple as a single sentence, but it has to be exciting, and it really needs to instantly grab people's attention. However, be sure that you do not lie about the contents of your videos. If you lose people's trust, they are unlikely to want to spend their time looking at your posts.

Make Good Videos!
This might seem obvious, but no amount of special tricks can help you, unless you are sharing videos that people want to see. You do not need to be a professional filmmaker, but your videos should look clear and have good audio, as a minimum. People might avoid a great video, simply because it looks grainy, and has distorted voices or sounds. Put in a little extra effort from the start, and ensure that your videos are worth watching. After you have the basics sorted out, make sure that you include content that people will find interesting or entertaining.

Use Videos Sparingly
Rather than posting loads of short videos of average quality, upload great videos, less often. People are not on Facebook all the time, so it helps to save your best videos for the peak hours, when you anticipate that your followers will be online.

http://www.whatworksinonlinemarketing.com is a Sydney based company that specialises in Internet Marketing (website development and online marketing) using cutting edge technology and current social media trends. Discover how I can be your partner in helping you build a strong online presence for exponential results contact us on enquiries @askmaryphillips.com.

Article Source: http://EzineArticles.com/?expert=Mary_S_Phillips

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Swipe these 12 untapped profitable niches to build an online business

Wednesday, February 4, 2015

Social Media Marketing Basic For Small Business - Facebook

Monday, February 2, 2015

Improve Twitter Sales With the Right Tools

Do you have a strong Twitter presence? Are you hoping to use this social media service to increase sales and profits in the near future? If you answered yes to these questions, it is time to consider all your options.

There are a variety of tools you can implement to improve sales on Twitter, with these three doing wonders for many businesses throughout the world:

  • TwtQpon. With this tool, you will soon be creating and sharing a variety of coupon types via Twitter. It doesn't matter if you want to offer a discount online or a free product in a brick and mortar store, with TwtQpon this is a simple task.

    With affordable pricing, starting at $19 per 100 coupons, you can get started with this service without breaking your marketing and advertising budget.

    1. SocialRank. The SocialRank tagline says it all:

      "SocialRank is the easiest way to identify, organize, and manage your followers on Twitter."

      If you don't know the first thing about your followers you will find it difficult to sell to them. With SocialRank, you can generate reports that provide information on the most engaged and valuable followers.
    2. Twibble. There is more to this tool than its cool name. With Twibble, you can send auto-tweets complete with graphics. Unlike other tools, this one stands out in the crowd for its ability to add a featured image. In short, tweets with images have a better chance of being retweeted and clicked on.

      While the tools above can help you take your company's Twitter sales to the next level, there are some basic things you must do if you want to realize a high level of success:
    • Use your Twitter account for more than selling and marketing. It is essential to also provide followers with information such as industry news and professional guidance. Too much selling will turn people off.
    • Stay consistent. If you use Twitter for a couple days and then turn your back on the service for a month or so, you cannot expect to gain much traction. Stay consistent, even if it means spending an hour or so a day to remain on the right track.
    With the right tools powering your Twitter strategy you can increase sales and collect useful data. By experimenting with the three tools above, it won't be long before you begin to realize the true selling power of this social media giant.

    By Peg McDermott 

    Peg McDermott is an award-winning marketing communications expert, Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization.

    If you would like to learn more about marketing your business online, please collect my 4 free ebooks at: www.methodsocialmedia.com