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Monday, May 11, 2015

Why Advertise on Facebook? My Customers Are On LinkedIn!

My clients are regularly asking me why they should consider advertising on Facebook when their prospects and customers are all on LinkedIn. The question makes perfect sense. After all, if you have invested time to establish yourself professionally on LinkedIn, creating contacts and building your authority, why would you then head over to Facebook to advertise?

Here are a few compelling reasons you might want to consider:
REASON #1 ­ They are on Facebook too!
Yes, you may have established your initial professional connections on LinkedIn, But chances are your customers are on Facebook too. In fact, the likelihood is that they are there even more off and then they're on LinkedIn. So taking advantage of the opportunity to engage with them while they're browsing pictures from family and friends, you have a high likelihood of standing out.

REASON #2 ­ LinkedIn ads aren't nearly effective enough (yet).
Let's face it, LinkedIn's ad platform just isn't as sophisticated as Facebook's. And that's understandable, because LinkedIn's primary revenue source is from subscriptions, not ads.

REASON #3 ­ It's super simple to reach your customers and prospects on Facebook
Did you know that you could actually target your LinkedIn contacts directly on Facebook? That's right, if you have a list of people you're connected to on LinkedIn, it's possible to export their information and then import it directly into Facebook's advertising platform.

Here's a quick breakdown on how that works:
STEP #1 ­ On LinkedIn, move your cursor over Connections at the top of your homepage and select Keep in Touch.
STEP #2 ­ Click the Settings icon near the top right to reach the Contact Settings page.
STEP #3 ­ Under Advanced Settings on the right, click Export LinkedIn Connections.
STEP #4 ­ Select the file type and click Export. In this case, you want a CSV file.
STEP #5 ­ Import Your customer list into Facebook as a "custom audience."

But here's the great thing. The magic doesn't end there. It's actually possible to import other things, like your customer list or prospect list into Facebook, so you can serve up customized ads directly to them as well. All you need are email addresses or phone numbers. Facebook designed their system to do just this. And they even outline this very process in their advertising tutorials.

REASON #4 ­ Find even more just like them
If you're not already convinced why Facebook advertising makes sense, this one should be the clincher. On Facebook, not only is it possible to advertise to a custom list of individuals, But it is also possible to identify tens of thousands, if not millions, of others who share similarities with those people already on your list. Facebook calls this a "lookalike audience," and, as you can imagine, its potential in helping your business grow is close to limitless.

So are you ready to start investing some time in Facebook advertising for your business? Great, but what you've just read is simply the tip of the iceberg. For more great tips on how you can leverage Facebook to further develop current relationships, establish new ones, and build your business with greater ease, check out my free guide, "Profiting from Facebook", which will supply you with some amazing ideas, plus a list of awesome tools you can use for even greater efficiency.

Brought to you by David Baer ­ Facebook ads specialist, passionately supporting small businesses and solopreneurs in their transition to more effective online marketing solutions.

By David Baer

Wednesday, May 6, 2015

How to Gain Twitter Followers Quickly?

Why is it so important to have Twitter followers? This is the question I have asked myself the same question for quite a time now. What is the purpose of having a long list of Twitter followers, what good will it do? And how in the world can I increase my Twitter followers? All these questions are very common and mostly asked by users or business owners who would like to use Twitter as a marketing platform. Here are some tips on how you can gain Twitter followers quickly.

Tweet It Back
Retweet the tweets of other people that is the best way of gaining more followers, so if you like somebody's tweet, retweet it on your profile. Twitter is a basically pay-it-forward kind of platform so you once you start re-tweeting people stuff you will see new followers.

Be Social
The best way to gain more Twitter followers is by using the @ symbol, for example @Mr.Bean. The more you use this symbol, the more interaction you will get on your tweets and people will follow you. This includes the big names on Twitter, this means if you @mention-a-celebrity they will respond you, because Twitter is all about being public. Everything is seen and retweeted on Twitter.

Use The Trending Subjects
Twitter makes it very easy to find the trending subjects and topics of the day, week, month or even the year. Take advantage of this and make use of hashtags.

Find The Sweet Spot
By finding the sweet spot I mean, try to find the best time to post your tweets. Test the responses on your tweet, for example, the tweet you posted in the morning has less responses than the tweet you posted after dinner. Depending on the age group of your followers and the nature of your tweets, you can judge when it is best to post a tweet in order to get more responses and followers.

Create A Special Hashtag Of Your Own
Make a special hashtag of your own and tweet it often, you never know when someone might see it and start using it and one day when you see the trending hashtags your hashtag is among the trending ones.

Round Followers For Twitter
If you are a blogger and you own a blog then put a disclaimer on it and suggest your followers to also follow you on Twitter. This will also help you gain new followers.

Maavan Software is a highly reputable company that offers social media marketing services, like real Twitter followers and Facebook likes, if you seek such services then contact them without hesitation.

 By Anum Sharf

Article Source: http://EzineArticles.com/9013916

Swipe these 12 untapped profitable niches to build an online business

Monday, May 4, 2015

2 Reasons to Identify Social Media Goals for Business Success

"Can social media really be of benefit to my business?" is the question that many local businesses have asked me at networking events or when I sit down with them to analyze their online marketing strategies. It is a valid one because although social media is often presented as being free, there is a cost in time to consider, and sometimes an actual cost to have someone manage this area of your business.

Before launching into any social media activities for your business it's important to identify your overall business goals and then define your social media goals as both have to be in alignment, When you know what these goals are you can develop and implement strategies to make sure you're spending time where your market is so that you make relevant connections and increase your results.

What Points to Consider?
One of the significant points to consider centers around the results or outcomes you want to have from your engagement in social media activities. Here are two examples that show why it's important to have clarity on this point.

1) Your goal: Increase sales and revenue. Focus: Improve your brand awareness.
Your method would be create content on a consistent basis as this will give people an in-depth look at what your business is all about and what you can offer them. When you are authentic and consistent, it builds your visibility, credibility, and reputation online. Companies that consistently update their content and engage with their followers are typically thought of as more reliable businesses. Therefore more customers and potential customers and clients may follow or connect with you.
In addition to content, it's a good idea to consider offering incentives, such as a free report, written by you or generated by your business, with content that people would pay for; free samples, or service coupons. One recommendation is that these samples or service coupons should represent your brand rather than be generic Thank You gifts. For a local business with an office or brick and mortar store, this could include inviting them to Like your page (Facebook) and the next time they come in they let you know in exchange for a small gift or a discount. Again it would be good if these represent your brand.

2) Your goal: Social selling to convert social media followers into paying customers. Focus: Provide valuable content that educates and entertains.
A point to keep in mind is that you do not have to create all of this content yourself. You can find content that's written by industry leaders as well as other great content writers and share these on your social media platforms, giving the authors credit.
Your strategy should also include taking your visitors from social media site(s) by inviting them to visit your easy-to-navigate website where they have an opportunity to get to know you even better. Pages such as your product or service page, or your blog should be key areas. Having an optin box with an enticing lead generation offer is another way to achieve results.
So the first step to engaging in social media for your business is to start with a list of goals and clearly identify the steps that you'll need to take to achieve these goals. Social media can be advantageous to your business, yet without proper planning and assessment it can be ineffective. It's essential to clearly define the social media goals for your business.
Many business owners and entrepreneurs find that although they know their business well, it is a challenging process to clearly identify their business goals and even more to define their social media goals, and are uncertain where to start. I invite you to visit my website at http://YvonneAJones.com and schedule a Breakthrough Strategy Session with me where we can discuss this together so you can have a plan for your business success.

Article Source: http://EzineArticles.com/?expert=Yvonne_A_Jones
Swipe these 12 untapped profitable niches to build an online business  http://tiny.cc/12niches