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Thursday, April 16, 2015

Social Media Strategy Guide

There are still some hold outs online in regards to social media. Social networks are thriving, and if you're one of the many hold outs, you are going to find yourself losing out on the greater good that comes from marketing within these pages. It doesn't cost anything to set up a profile on these pages, and the rewards that you can get are promising all around. If you do not sign up, and you watch others go on these pages, you will end up with diminished results, lackluster traffic, and perhaps no real conversion ratio. To succeed online today, you need to have a social media strategy guide, and follow it to see the results come through with ease. Without anything in place, you are not going to end up with a positive ratio of performance, that's for sure.

To start things off, make sure that you first separate your personal pages and your business pages. Focus on internet marketing from this separation as you start to work in social circles. If you do not separate the two, you could end up blurring the lines a bit. Blurring these elements is going to cause you to lose focus, and could end up dropping your page out of the internet marketing world as a whole. Take a few ideas that will take you to the right arenas.

Fill Out All Information
The first thing that you need to do is simple, fill out all the pertinent information on your profile. Do not leave anything empty, and focus on using keywords in your information. Your goal is to give people information about your business, not you. Avoid personalization, and focus on building the right pieces of your company online. Furthermore, make sure that you link to your site carefully, and focus on all the main elements. Some business owners ignore this, and end up with "about" areas that are not fully realized.

Befriend Real People Only
Here is the best tip that you can take away that you can pull from this guide, befriend only real people. Do not take any shortcuts that you will find online. That means that you shouldn't adopt the notion of buffering your friends list by putting in bots, or buying your influence. Social networks do not work in your favor if you have thousands of followers and friends that are not 100% real and focused on following you overall. It's going to cause you a great deal of turmoil down the line. In some instances, pages are deleted fake profiles left and right, focusing on dropping out the bots and fixing the numbers. If you're caught taking shortcuts, you could even get marked as a spammer or deleted from pages. Don't befriend bots, no matter how tempting it may be to bolster your numbers.

Post More Than Your Own Links
Amidst the best things that you can do to help your social media presence is to post relevant information about your niche, not just your website. It's easy to get caught up in the world of posting "self-serving" links. Do not do this, or you are going to get thrown out of these pages and perhaps get banned. If your page gets enough complaints, you will tarnish your reputation and that's not going to help you traverse the right arenas. There's nothing wrong with posting links, just make sure that you do not allow yourself to do this as your main focus of marketing on these pages.

Become A Member of The Community
If you don't have time to hang out online, then hire someone to do this for you. Join communities that are within your niche and start posting updates, sharing posts, and focusing on building bridges down the line. If you are working together with others online and building your reputation amidst community pages, you will get a good reciprocation of sharing information and building traffic. It's very important that you consider this as a larger framework of your internet marketing presence. You'll be surprised with how you can facilitate responses from interested individuals online, just by being gregarious with your process. In order to go viral sometimes, you will need to help others get there, and that's where hiring a professional can come in handy. The more time you are online, the higher the chances are that you are going to get your branding out to the right places.

The aforementioned are just a few things that can help guide you through the right places on social media. Set up a good business profile and you could very well get a lot of attention to your website, that's for sure.


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Article Source: http://EzineArticles.com/8986313

Swipe these 12 untapped profitable niches to build an online business

Thursday, April 9, 2015

What Can a Social Media Calendar Do for You?

Have you ever wondered how those magazines you read get put together?
Especially if you also know that generally content for the average magazine is put together literally months in advance. While we might be celebrating Christmas, our favourite magazine is putting the final touches on their Labour Day issue.
The answer is that magazines use an Editorial Calendar.
What other applications could such a calendar apply to? Why not a Social Media Content Calendar?

A Social Media Content Calendar Makes Sense
An editorial calendar helps keep a consistent message. For instance, with a magazine, there are likely several staff or team members working on various aspects of the content at the same time. Everyone on the team shares the calendar and updates. This in turn provides direction to the team. There's no question what each person needs to be doing and when it needs to be done.

A Great Way to Keep You on Time & on Track
Similarly, a Social Media calendar can be a huge asset to a business. It breaks down your marketing strategy into monthly, weekly and daily tasks. As you populate your calendar with tasks, you will be developing a consistent message for your business, just like the magazine staff does. And that's not all. Similar to the magazine, you'll always know what you need to do and when you need to get it done by.

Keep the Calendar Fluid
But wait - something outside the plan just happened. How can you attend to the new information without disrupting your calendar?

You need to remember that, just like the marketing strategy you put into place at the beginning of the year, things can impact that strategy. Your calendar, much as your strategy, must be fluid enough to handle the occasional hiccup or allow you to jump on an unexpected opportunity.

Similarly to how you revisit your marketing strategy throughout the year, you need to revisit your Social Media Calendar as well. Changes to your marketing strategy need to be reflected in your calendar.

Without a calendar, you might not have noticed that there are times throughout the year where you are not doing as much social media activity. This might be just fine if your business tends to relate more to seasonal highs and lows. Perhaps that's the best strategy for you - come on strong when your product or service is in high demand and quiet down a bit during off times.
After all, that's better than simply throwing a pile of confetti out there in the hope that something sticks. Quality will always make a better impact.

Your calendar is also a go-to place for ideas that occur to you. And a way better repository than scraps of paper or post-it notes stuck to your screen.
If your marketing strategy includes outsourcing your social media work and/or content writing, imagine what a benefit the calendar will have not only for your business but for those you have outsourced to.

Let's Recap the Benefits of a Social Media Calendar
Breaks down your monthly, weekly and daily tasks into manageable bites.
Allows flexibility so you can take advantage of an occurrence or opportunity.
Provides an easy way to review and revisit what's working and what's not.
Makes obvious the times during the year when your content might be a little light.
Makes sure the people you outsource to are on the same page.
Acts as a repository for great ideas.

There's One More Reason
We've all done it. Spent more time on the enjoyable tasks and left the not-so-much-fun stuff behind. And we also know the stress that adds to our lives.
Perhaps we're just not comfortable writing content or we envy the way some people seem to have complete mastery over social media but we feel hopelessly muddled every time we log onto Facebook.
Having a Social Media Calendar in your arsenal takes a huge amount of pressure off yourself. Now you know what to do and when to do it.


If you need help developing a Marketing Strategy or developing a Social Media Calendar, we can assist you. We'll also implement those strategies if you need that help too! 

Orzala Quddusi is the founder & CEO of Make it Happen Services, a company dedicated to help small business owners increase their market reach through Social media and email marketing. Download a free copy of Social Media Calendar by visiting http://www.mihservices.ca


Monday, April 6, 2015

Wednesday, April 1, 2015