Saturday, July 5, 2014

Reasons Why Social Media Listening Is Important For Your Online Marketing Campaign

The advent of social media has radically transformed the way brands market their products and services. The business owners have become increasingly aware about the importance of using the social networking platform to reach out to the wider audience base and tap new customers. Furthermore, the brands are also becoming more aware about the importance of listening to know how their brand is being perceived in the online world by the customers.

The inability or incapacity of the brand owners in controlling what is being said about their brand online and their products make its crucial for all businesses to keep a close tab on all the social networking channels to ensure that the mentions are dealt with appropriately and in a time manner. From the online marketing campaign perspective, the business experts consider social media as the most amazing platform to communicate with the target audience at a personal level. Apart from personalized communication there are several other reasons why social media listening is important for online marketing campaigns, which are discussed below,

The key to success of any online marketing campaign is the attitude of the target audience towards your brand or organization. Today, since people spend a significant amount of time online even a single negative comment can affect the reputation of your business and your campaign. In such circumstances, social media monitoring can come in handy to tackle to reputation issues better before it turns out to be a major crisis.

While planning online marketing campaign, you need to monitor social networking sites at different stages including the initial market research. It is crucial to determine the overall sentiment of your target audience. You also need to monitor social networking channels while carrying out competitor analysis. This would help you have valuable insight about how customers are reacting to your competitor's product and know how it would affect your business.

As a business owner while you are running any online marketing campaign you need to be constantly on your toes to monitor the mentions on the S M platforms. Since the customers can post and share their comments with people in their network, the negative feedback can become viral faster than you can imagine. Social media listening would help you avoid this situation and tackle the issue at its roots.

Social media monitoring can greatly help in the evaluation of success of your campaign by analyzing the key aspects like sentiment, location and preference. This in turn, would help you in creating better strategy for your future campaigns.

Last but not the least social media listening is a wonderful way to use the negative comments or feedback for creating positive publicity. Business owners are well aware of the fact that it is impossible for them to please everybody. Hence, they work smartly by responding to the comments in quick time and providing them the right information and tools and thereby reflecting their proficient customer service and their dedication for complete customer satisfaction.

Germin8 is a leading data analysis company that offers top-notch media monitoring and social media analysis tool, Explic8 to help brands determine what is being said about them in the online world. The tool provides you valuable information than can help you in increasing the effectiveness of your marketing campaign.

by Girish K



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