Sunday, June 29, 2014

Social Media Branding - Facebook Vs LinkedIn

 There are more than 750 million users on Facebook but is it really the only place you can use for social media branding if you are an internet or network marketer?

 I have been using Facebook for over 3 years now to build a business online and in the early days it was a fantastic tool to use. However much has changed over those 3 years and even more has changed over the past couple of months.

I have been talking a lot about this recently with other people and we have all come to the same conclusion, Facebook doesn't want us on their site anymore!

 It has become harder and harder to post valuable content, share posts and articles or do just about anything on the site. This is fine because really Facebook was set up so you can connect with family and friends through your profile and to do business through your fan page.

Facebook has and always will be full of people spamming the next big company or product, and these people have really no idea about social media branding. To effectively use social media for marketing you need to put yourself in front of the right people.

This brings me onto LinkedIn, which in some respects is very similar to Facebook except for one big difference; there is very little spam on LinkedIn. Of course where ever you go online you will always run into people who want to push their opportunity down your throat.

But LinkedIn seems to be so much more different than Facebook. By the end of this article I will show you how different LinkedIn is to Facebook and why, if you want success online you should be connecting with people on LinkedIn.

Here are some of the reason you should use LinkedIn for your social media branding and your business.
  • Spam is frowned upon in a big way on LinkedIn, what you get away with doing on Facebook you stand little or no chance of doing on LinkedIn. People will not tolerate spam or content that has no value being posted in the groups. 
  • Almost everyone on LinkedIn is a professional of some sort, be it marketing, business owners senior manager and directors of companies. They can be found on LinkedIn which is why you must conduct yourself completely differently while using the site. 
  • The layout of the site is similar to Facebook so if you change over or start using it you will be able to work your way around the site very quickly. It has the same functions such as groups, events, messages, profiles and walls but everything is done under stricter guidelines. 
  • You will be mixing it up with people who are in your target market, other network marketers and those are the people who you will have a much better chance of building a long term relationship with than people who just spam there opportunity. People on LinkedIn are already clued and understand the importance of social media in any business. 
Now don't get me wrong, Facebook is a great place to connect and share your content. It is especially important if you own a blog for your back links but you can do all of this on LinkedIn without being hassled by people who don't understand the power of social media branding.

Using social media is only a small part of build a successful business online, you will also need to have training, support and proven marketing funnel to ensure your success. "The Secrets Behind Social Media" is the answer to your problems online.

Unfortunately most people do not understand social media branding but the training I mentioned above will give you all the tools you need to be successful with social media and marketing online.

By  Tristram Lodge Article Source:


Post a Comment