Any person who has not been living under a rock for the past nine
years has surely heard about Twitter. In fact, there are only very few
active internet users today who do not have a Twitter account. This
social media following is there best there is in its category that any
sensible marketer could not afford to ignore it. However, doing
marketing on social media platforms such as Twitter is not an easy task.
First imagine yourself as a regular Twitter user, someone who uses a personal account. Then imagine you are following a lot of people and some of them just tweet and tweet about advertisements and links to whatever they are promoting. For sure you would get annoyed at the spam on your timeline. So what would you do? Unfollow them, right. That's the only way. So if you are a dedicated marketer, would you want the same thing to happen to you? If not, then here is a guide how to not only be effective but more importantly, successful, in what you are doing.
The
first thing you have to do is make an account with a name and username
that you yourself can trust. There are many Twitter handler names today
that just don't make sense. Next, put a decent picture which is
favorably related to what you want to achieve on Twitter. After you have
your account set-up, it's time to study the platform. As a marketer on
Twitter, you have to understand the nature of this social network. You
can do this by just observing what is going on or you can further your
knowledge by doing some readings online. But if you are already adept at
using it then all the better. Next you must attract followers who would
be your audience. Now what a newbie would do is follow tons of people
all at once. That might be a problem for several reasons: you will not
gain people's trust that way, you can be reported and Twitter can ban
you from following people for a considerable amount of time which might
impede your plans. So what should you do to gain followers? The easiest
thing you could do is to invite those email contacts. You know most of
them and most may already have Twitter accounts. So through this, you
can already have initial followers. Then to make sure you are doing the
right thing, pinpoint your main competitors and study their accounts.
What are they doing right? Is there anything they are doing wrong? If
you think there are lapses then this is your chance to do better and
increase the chances of getting followed. For example, if there are
unanswered questions that you have the answers to then maybe you can do
better than them. The next step is to link your Twitter account with
other social networking accounts you have such as Facebook, Google+ and
LinkedIn. This way, you can attract more followers.
The most important part in establishing a reputable marketing profile on Twitter is content. As you already know, Twitter only allows 140 characters so you have to use it wisely. When people know that you post good stuff on your profile, they will follow you just to see your interesting posts. However, the content on your Tweet is a big factor. Posting random links just won't cut it. Different types of content include links to what you are marketing and content from other sites with engaging text. Another one is Tweets containing inspirational quotes. People just love good and relat
able quotes. In fact, a huge amount of users follow accounts just to see the quotations they are posting. Questions asked through Twitter also increases the amount of user engagement. The last and most important thing to consider for your Twitter content are visuals. Images such as gifs, vines and memes, especially those that are currently trending are a very welcome addition. Also, using hashtags is a sure fire way to get your content noticed. Just don't overuse them. Use just a maximum of three of the most relevant hashtags you can think of.
Finally, for someone new to using Twitter for marketing, you should consider automating your tweets. You see, you have followers all over the world and you can't stay awake for 24 hours a day. Free applications like Buffer can allow you to pre-schedule up to 10 tweets at a time.
So those are pretty much the basics. Master these and you're on your way to establishing a great foundation for using Twitter as a marketing platform.
First imagine yourself as a regular Twitter user, someone who uses a personal account. Then imagine you are following a lot of people and some of them just tweet and tweet about advertisements and links to whatever they are promoting. For sure you would get annoyed at the spam on your timeline. So what would you do? Unfollow them, right. That's the only way. So if you are a dedicated marketer, would you want the same thing to happen to you? If not, then here is a guide how to not only be effective but more importantly, successful, in what you are doing.
The most important part in establishing a reputable marketing profile on Twitter is content. As you already know, Twitter only allows 140 characters so you have to use it wisely. When people know that you post good stuff on your profile, they will follow you just to see your interesting posts. However, the content on your Tweet is a big factor. Posting random links just won't cut it. Different types of content include links to what you are marketing and content from other sites with engaging text. Another one is Tweets containing inspirational quotes. People just love good and relat
able quotes. In fact, a huge amount of users follow accounts just to see the quotations they are posting. Questions asked through Twitter also increases the amount of user engagement. The last and most important thing to consider for your Twitter content are visuals. Images such as gifs, vines and memes, especially those that are currently trending are a very welcome addition. Also, using hashtags is a sure fire way to get your content noticed. Just don't overuse them. Use just a maximum of three of the most relevant hashtags you can think of.
Finally, for someone new to using Twitter for marketing, you should consider automating your tweets. You see, you have followers all over the world and you can't stay awake for 24 hours a day. Free applications like Buffer can allow you to pre-schedule up to 10 tweets at a time.
So those are pretty much the basics. Master these and you're on your way to establishing a great foundation for using Twitter as a marketing platform.
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