LinkedIn Improves Its Job Search Engine

LinkedIn has redesigned its job search engine to make it easier for job seekers to find a career suited to their expertise, with a deeper Advanced Search option and the ability to save jobs for later inspection.

“Here at LinkedIn,” says Vaibhav Goel on the LinkedIn blog, “we want to help you find your dream job and the new LinkedIn Jobs experience has been completely redesigned to connect you with the right career opportunities and tools to help you take advantage of those opportunities.”

The advanced search at the top of the page – which has been redesigned for easier navigation – allows users to narrow down their search by country, industry, zip (post) code, job functions and salary. A “More Options” buttons gives users even more search parameters.

Beneath the search bar is a list of jobs that users may be suited to, taking into account experience and expertise, with sponsored jobs at the top. Hovering over a job with the cursor will reveal a star: by clicking on the star, job seekers can save the job in a tab on the right of the job search.

There is even the option to save previous job searches, so that new jobs that fit the search criteria will show up on the job search page. Job seekers can also opt in to receive email alerts if any jobs fitting their search criteria get posted on LinkedIn.

Perhaps the most interesting new feature is the “Discover jobs in your network” category at the bottom of the page, which displays career opportunities in companies that employ the user’s connections.

On the blog, Goel describes the networking category as a “brand new feature that highlights opportunities at companies where you have an ‘in’ such as a first degree connection who can refer you and help you get your foot in the door”.

LinkedIn has also introduced two new features specifically for Job Seeker Premium subscribers: an advanced search feature to find salary specific jobs and “embedded tips to help you make the most of LinkedIn for your job search”.



by Will Sigsworth

Source: http://www.socialmediafrontiers.com/2013/02/linkedin-improves-its-job-search-engine.html

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Why Use Google Plus for Business?

Google Plus is a valuable tool for business promotion and marketing.  And given that each time you log onto your Youtube channel or your Gmail account Google is going to hassle you to set one up, you may as well set one up. Obviously, you may not have a Gmail account or a Youtube account. However, even if you never  intend to open either type of account, you should still consider Google Plus for marketing your business.



Google is attempting to get all its users to sign up for all the Google services, such as Gmail, YouTube, Calendar,Drive and Blogger.  And, when considering the prevalence & usefulness of each type of Google account, this is not such a bad idea.  Gmail is very popular and respected email service. Youtube is the greatest video offering site out there. Drive is extraordinary for file sharing. Calendar is ideal for organizations that need to impart work plans. Blogger is a decent blog website. And Google search, is the highest ranking website on the internet.

All of Google services are useful, and freely available to use for personal or business purposes.  But why have a Google + account? Because all you need to sign up for a Google + is a Gmail account, and because it is extremely easy to manage and attract other Google + users to your site. However, Google + is not as popular as  Facebook.

In order to persuade Google users to utilize the Google Plus platform, Google recently introduced a dashboard when enables users to manage their business profile, their business address on Google maps and manage their YouTube channel.

Google Search is the most mainstream search engine online and is the most lucrative of all the free to use sites online.  By establishing and keeping an up to date business Google Plus page, it will help your business rank well in Google's search engine, and, if you link your website to the Google Plus page it should follow that your website will also rank well.


Google Plus has a number of great features that e gimmicks and the dashboard. With Google plus you can post a wide variety of content while using #hashtags to encourage discussion. You can follow, +1 (or Like) and interact easily while potentially attracting new customers to your business. it is also easy to join groups that are relevant to your business, and use 'Hangouts' to run webinars or video conferences.

Although Google plus has great features, and is reported to have over 500 million account holders, it does not appear to be that many users are actively maintaining their Google Plus page. 

So while Google Plus is useful to have, it may be best to put more time and effort into other social media platforms, such as Twitter, Facebook and LinkedIn, for promoting your business.


Given the reasons already stated, it is a great idea to keep a Google Plus business page, and should the use of Google Plus start to really gain favor, by the millions of Google users, it is a great asset to have that you can access promptly.

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