Creating a Facebook Ad? Implement These Call to Action Tips

Anybody with a little bit of time and a few dollars can create a Facebook ad and run a campaign. Not everybody has what it takes to create an ad that generates clicks and converts these people into buyers.
When creating a Facebook ad, regardless of your company size or industry, the call to action is one of the most important factors. If your ad is boring and unattractive, you can't expect it to receive a high click through rate. On the other hand, if you implement a killer call to action, you may be surprised at how much traffic you drive.
Here are three call to action tips that can take your mediocre ad and turn it into something much more powerful:

1. Use at least one "action" keyword. A Facebook page is full of content and images, so your ad has to stand out in the crowd. By using an action keyword, you are telling your audience that you have something special to offer. You are telling them to take action now if they want to take advantage.
   
   Some of the best action keywords include: save, discount, book now, sign up today, order now, try, and subscribe.
   
   You can build off of these, based on your particular industry and offering, to create an even more powerful message. For example, if you are pushing a weight loss product, you could use a phrase such as "lose weight today" or "lose weight faster."
2. Don't beat around the bush. You only have so much time to grab the attention of your audience and convince them to click through.
   
   Don't make people read through your ad to find out what you want them to do. Instead, the call to action should be displayed in a prominent and powerful location. If your audience can identify the call to action at a glance, while also understanding what it means to them, you have reached your goal.


3. Ask a question. This is one of the best ways to engage your audience. Not only does a question draw people in, but it can improve your click through rate as they will be interested in learning the answer.
   
   Note: if asking a question, keep it short and sweet.
   

With these three call to action tips, you will find yourself taking a different approach when creating Facebook ads. Subsequently, you may also find that your campaign is generating better results.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization.

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Facebook Fans - Why Quality Is More Important Than Quantity

Are you investing time and energy in growing your fan base on Facebook? Why? It's probably because you are hoping to increase the traffic to your website or the sales of your product or service. Right?

Well, there are many different ways to use Facebook to build your business, and page fans play a big role in the process. But it's important to note that having a huge number of fans on Facebook doesn't necessarily mean you are on the road to success. Because when it comes to fan, it's the quality of tightly focused fans rather than the overall quantity of fans that matters.

Think about it this way: any business can easily get as many fans as it wants by running ads or encouraging people to opt-in using a giveaway, contest, or other "ethical" bribe. But if you want to actually realize notable conversions from fans to customers, well you really have to get in the mindset of valuing active, engaged fans over having 10,000 fans who aren't really participating in the conversation or engaging with you, with your other fans, or with your content.

 What's important here is that if we can get engaging fans or active fans to your fan page, the there's a much higher potential of converting those fans into potential sales. And that's ultimately why your business is on Facebook in the first place.

 So the focus needs to be on quality fans who resonate with your message and your content. Once you increase your fan engagement, then you can invest in effectively moving the conversation on to getting them to open their wallets and make a purchase.


Facebook marketing, after all, is no different from any other platform for marketing. You need to identify and create a strong relationship with the right audience before you can get them to invest anything with your business. If you're selling wine, after all, you don't want to be attracting people who don't drink alcohol. And if you are a family therapist, you sure don't want to be marketing to singles.

So you need to invest in building the right sort of fans for your page in order to get the highest return on your investment.

Here's the proven Facebook formula:
 1) Get the RIGHT people to your Facebook fan page
 2) Get them engaged
 3) Make sure that you're posting content that promotes engagement on a frequent basis
 4) Post occasionally with an opportunity or offer Pretty simple, isn't it? So before you invest another minute or run another ad campaign to grow your fan base for your Facebook page, make sure you're focusing on quality over quantity.


 Now that you know... put it into action: Do you want to learn how you can take your new knowledge even further?

Want to improve your business's online marketing?
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And if you want to learn what "not" to do, then you might want to grab a copy of the Free Report, "7 Mistakes Most Local Businesses Make With Their Advertising" Brought to by David Baer - Demystifying Internet Marketing for wineries, wine retailers and other small business owners.

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