Modern technologies today are
assisting aggressive business owners and marketers via Facebook and
Twitter, although some businesses may encounter a certain degree of
inefficiency when they attempt to market across social networks. With
the availability of advanced software and online marketing features in
the market on social media platforms, businesses today are able to reap
higher profits with greater traffic volume and better bottom lines as
they seek to integrate the best of Facebook and Twitter to improve their
online marketing strategies.
It is not surprising that businesses
are discovering more benefits from Facebook and Twitter combined than
individually to enjoy more cost savings and wider market presence. These
social media networks are progressive with technologies to keep pace
with the demands of consumers and fans. Customized apps are readily
developed for these social media platforms which can be easily
integrated to be workable on both. Businesses now can promote their
brands on both these social media platforms easily with lots of savings
when one online marketing strategy or campaign is activated.
Ways to Utilize Integration
Many
business owners and marketers may wish to confirm the ways in which an
integration of Facebook and Twitter marketing components or strategies
can be of greater benefit. One such way is an update of business
offerings such as products or services to all fans on both social media
networks. An individual update would be time consuming and costly while
an integrated application on both social networks would activate a
simultaneous update that is quicker and more efficient. This would
ensure a single customer list without missing out any customer or
potential lead.
Business notifications that require mass posting
to the large volumes of customers in the database with pictures and
videos can be efficiently handled with an integrated social media
application that would boost the marketing campaign process and outcome.
An individual social site page update with a long customer list may be
very time consuming.
When business updates are quickly sent out to
customers and potential leads, businesses can activate their latest
marketing campaign to gain profits in a shorter time frame than when
these social media sites marketing activities are handled individually
which doubles the time. Hence, a good integration of these social media
networks allows a quick update on all business posts automatically and
quickly to enhance the efficiency of the business in every aspect. This
would also bring about a better image of the business entity where
customers are happier with the faster and more efficient service.
Businesses
utilizing an integrated social media marketing solution enjoy more time
and greater savings on marketing the products and services while
establishing a better brand and image in the marketplace. A wider and
deeper scope of socialization is achieved among fans and followers whose
confidence in the brand increases. A proper social media network
integration allows businesses to manage their social status and profile
professionally to ensure a consistent update and display to their fans
and followers who are potential or current customers.
Such social
media network integration promises more business leads from higher
traffic to the web business site via a single business app that can run
on both social platforms. Customized apps are easy to develop and deploy
to manage the business processes and marketing endeavors for higher
gains. This includes gathering and engaging fans for the latest business
updates and attractive offers which benefit.
Other customized
social apps include links to the web business site from Facebook and
Twitter to monitor traffic flow and volume with specific statistics and
information on sources and demographics. This is usually helpful for
business marketers to plan and generate more dynamic marketing
strategies to attract more web traffic and sales.
Implementing Workable Tools
Both
Facebook and Twitter have user friendly icons that can be manipulated
to enhance any social media marketing campaign when placed strategically
on the web business site although there are no hard and fast rules on
placements. Strategic locations of such icons would prompt website
visitors to activate the desired actions such as opt-in.
These
social media platforms also offer varied exciting plug-ins to ensure a
smooth integration for an enhanced marketing campaign involving both
networks. Simple installations are possible with the right plug-ins to
activate a successful integration.
Another effective workable
marketing tool in an integrated Facebook and Twitter marketing campaign
is sponsored ads on the web business news site where greater exposure on
user profiles would be generated in identifying preferred demographics.
There is a need to secure the most engaging ads on these social media
platforms to attract potential leads quickly for higher income
generation and market visibility. This can happen through dynamic
marketing strategies that entice web consumers. Business marketers can
include freebies and online contests with attractive prizes to draw in
the web crowd to the brand and website.
It is easier for business
marketers to interact with their fans and followers regularly on an
integrated social media platform than individually. Both social
platforms have exciting and dynamic features for such interactions which
could include emails, Twitter or Facebook accounts.
By
Fred Lotgering
Fred Lotgering is a professional Internet Marketing consultant
working from multiple locations around the world. He is dedicated to
help to grow small and medium sized businesses by offering a variety of
Internet Marketing tools! He is the owner of Lot Con.
("LotCon" comes from Lotgering Consultancy). LotCon is registered in
the Netherlands, soon also in Brazil). For more products suitable for
"YOUR" business please go to: LotCon Biz Solutions Blog
