Secret Benefits of Social Media Marketing

Social media marketing originally began as a concept that not many businesses took seriously. Today, however, millions of businesses worldwide are using it to reach out to a wider audience and develop stronger relationships with their customers. If you haven't got a social media marketing strategy...

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How To Find The Right Twitter Influencers To Grow Your Business

While having a large number of followers may look impressive, if you want your Twitter for business efforts to have an impact on your bottom line, you need to focus on quality over quantity. Now that you know why it's so important to target the right Twitter users, let's take a look at...

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Why No Business Should Be MIA On Social Media

Whilst Social Media is being highly adopted by the wider population, senior management are very under-represented, with only 15% of executives active. Executives tend to misunderstand or prefer to ignore it, rather than embrace it in their organisation. This also means that this space is void...

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Warning Signs You Are Wasting Time and Energy in Your Social Media Marketing

We've all been there. Someone told us we needed to have our business promoted in social media, so we opened up Facebook and Twitter accounts and started posting stuff. But then, we discovered the awful truth... nobody cared. So the next logical step was to go out and find some people who might...

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Using Social Media - Marketing Your Brand As an Entrepreneur

Several designers asked me to further expand on the topic of social media with a few tips, so they may "re-vamp" or better enhance their online brand presence. I am happy to share a few specific examples, but please keep in mind, I am not an expert or guru on this topic. This post is directed...

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